Kyle, Bryan, and Sarah, WRAL-FM, Raleigh The Mega Millions Pre-Resignation

Mega Millions is the Hot List topic.  It’s worth over one billion dollars and you aren’t relevant unless you devote some content breaks to it so your audience aligns your show with an image of being relevant.  The big question is what will you do with that topic that you can own?  How do you treat it in a way where your audience laughs, possibly talks about the break, and also gives you an image of being imaginative without crossing the line of being a wacky radio show?  Kyle, Bryan, and Sarah, WRAL-FM, Raleigh decided to have the entire staff get in on the content.  Over the course of 45-minutes, they had the staff call their boss to “pre-resign” believing they would win the billion that night.  They then flipped it and had the audience do the same.  Pretty creative idea against a highly relevant topic.