KHTH The Jewelry Store Robbery

One very critical element to crafting a successful break is to engage elements in story-telling where the listener feels like they were there when it’s told.  Stacey K & Jonah, Hot 101.7, Santa Rosa, CA recently heard that a salesperson at the radio station was on the phone with a worker at a local jewelry store as it was being robbed.  They had two options:  tell the sales person’s story based on what they heard.  Or get the sales person to come on and gather the details by asking the right questions.  Having the person on repositions the story in the first person and is much more emotional where all the talent had to do is ask the right questions to probe the story and react naturally.