Mark and NeanderPaul, KSLX, Phoenix The Paul Stanley Interview

A focus of our content at some stations is the music.  It’s an area often missed by personalities – to talk about the artists and songs you play.  It’s smart to do because it further ingrains you into the fabric of the radio station and is a primary reason listeners choose your brand (at least initially).  We do a lot of this on Mark and NeanderPaul, KSLX, Phoenix, who recently interviewed Paul Stanley from the iconic group KISS.  As a classic rock station, this is like a three-foot putt, given how much the audience loves the music and that content based on nostalgia truly works when times are tough.  What Mark and Paul do so well is get the artists to reveal themselves.  Stanley comes on to sell his latest downloads, which are remakes of 1970s R&B songs.  That’s his objective.  Ours is to entertain the audience.  This interview works on two levels:  Stanley reveals himself because the guys ask questions that compel those stories.  They then serve Stanley’s goals by talking about the new project, and quizzing him on his true knowledge of that music.  Wrapped all around the conversation is a great use of audio to keep the listeners engaged.