Mark and NeanderPaul, KSLX, Phoenix How Much Do You Make?

Here’s a feature I thought would be a total dud that completely surprised me.  We decided to take for a test ride How Much Do You Make on Mark and NeanderPaul, KSLX, Phoenix.  A listener calls and tells you their profession.  The cast then asks all the obvious follow-up questions to gather information about the person and his or her job.  They then get to guess at that person’s salary.  The caller then reveals it.  Parade Magazine has an annual issue where they share what people in certain professions make.  This is our version and we were surprised at the number of listeners who felt comfortable participating.  It works because you’re getting to know a listener, delving into their life, and asking questions that make it vicarious where other listeners driving into their workplaces are trying to figure out the salary, too.