Mojo in the Morning, Channel 95.5, Detroit with The Kids Make Him Cry

There should be so much going on in life (yours and your show) that you can replace the more bland and boring topics with personal stuff.  Character development comes when you’re honest with the audience and when you reveal who you are.  A strategic goal should be to move the audience to care about you so that connection happens.  Some of the very best examples happen on Mojo in the Morning, Channel 95.5, Detroit.  Wanna know why this show is so successful?  The audience feels like they know them.  And we like to spend time with people we know.  Last Father’s Day, the show decided to prove how easy it is for Mojo’s kids to make him cry.  They had each kid send him a note, which he read/played on-the-air.  The reactions are great.  The content and treatment are so good, you can see why a break like this will beat something like Hollywood News every time.