Radio Show Content | Audio Breaks

WPGC Jamie Is Cheating

June 16, 2013

The Pablo Show What would you do if you felt your partner was cheating on you? Pablo, at WPGC, Washington, told his cast and audience of this fear, and then decided to step out and call his girlfriend on the air to ask if she was. There’s a curve ball in this narrative arc, so you’ll have to listen to the two breaks below. Pablo did a great job intriguing the audience and hooking them to lean in to see how this dilemma played out.

WNOU Cheerleader Quiz on March Madness

June 9, 2013

Kyle & Rachel There might not be more fun than to quiz cheerleaders on things going on in the world. With the stereotype that cheerleaders might not be completely in the loop on the news, Kyle and Rachel, Radio NOW, Indianapolis asked area cheerleaders about the recent March Madness tournament. The only hitch was that the questions were very hard, and Kyle (obviously) gave them the answers so they came off as knowing more than the average sports fan. The “conflict” inserted into this bit (planned, of course) made it very fun and very topical.

KSON Trek or Trebek Audio

June 2, 2013

John & Tammy On a market visit a couple of weeks ago we came up with a fun game for John and Tammy, KSON, San Diego called “Trek or Trebek”. They played an altered audio clip from either the old Star Trek TV show or Alex Trebek from Jeopardy. The listener had to guess where it came from. With Star Trek a hot movie right now, this was just dumb, silly fun!

WQYK The Applebee’s Spot

May 26, 2013

Dave & Veronica One of the chief goals of any morning show is to make everything that they do entertaining. Talent get lots of endorsements. While the wiggle room with a client can be narrow, Applebee’s lets Dave and Veronica on WQYK, Tampa have some fun. By creating this humor, the commercial message is masked (making it more palatable for those who find commercial messages a tune out) and the client’s message comes screaming through more effectively. Not suggesting you handle live commercials this way as every client is different, but this one stands out.

B96 The Awkward Compliment

May 19, 2013

I always ask shows to tell me what they do that no one else has done. The J Show, B96, Chicago, just added a new feature called “The Awkward Compliment” where J Niice walks up to people and compliments them on some small, quirky thing (I like your belt buckle, you’re very sexy when you use your computer mouse) just to see how they react. Of course he’s secretly recording all of this for the show. Odd, fun, silly completely works on a show because it captures listeners’ imagination, makes them laugh, and leaves them with something to talk with their friends about.

Kick-Ass Audio Breaks

WPGC Jamie Is Cheating

WNOU Cheerleader Quiz on March Madness

KSON Trek or Trebek Audio

WQYK The Applebee’s Spot

B96 The Awkward Compliment

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