Kick-Ass Audio Breaks

CBS-TV is running a PSA this holiday season encouraging men to buy the gift Santa can’t get their wives this holiday season, a Pap smear.  So, Kevin Karlson at WZLX, Boston decided to call his wife what he was getting her this year.  This break is excellent for a few reasons:  first, it’s very funny.  Second, listen to what he gets done in the first 30 seconds – he builds anticipation to hook you, and then introduces other audio elements (the PSA, his wife) to bring some dimension into the break.  Finally, overall, we get the essence of his relationship with his wife, which sounds completely dysfunctional, and is the plot of our show!

The thesis of the J and Julian Show on B96, Chicago is our multiculturalism.  This is the aspect we play up big time.  On a show with a distinctive African American, Asian, and Anglo perspective, we really reflect the vibe of the city.  So it makes sense for Julian to call his Asian mother to tell her he’s bringing his Afrian American friend (J) home for Thanksgiving.  Julian is his mom’s son!  Listen to the fun and strategic character development happening.