Kick-Ass Audio Breaks

One of the more popular features on Karlson and McKenzie on WZLX, Boston is when Kevin talks to his mother-in-law, Patsy.  These conversations are very fun, you get a true sense of who Kevin is as a person (and son-in-law), and they are highly relatable.  In this break, Patsy gets her driver’s license renewed so Kevin calls to talk with her about it.

Several weeks ago when the Super Bowl was the Hot Topic, Pablo and Free, WPGC, Washington, DC went looking for a unique thing around the game to engage and entertain listeners that might make them return for another show.  We came up with the “Star Mangled Banner”.  They found the audio of four artists singling the National Anthem at a previous game (it’s all on line).  Each listener sang one of the last four words of the song (home, of, the, brave).  We aired it and took calls from listeners guessing the artists.  If no one figured it out, we had listeners return the next day to try again.  It was unique, innovative, topical, and done in a way which resulted in additional occasions of listening.