Kick-Ass Audio Breaks

I heard some creative excuses two weeks ago about why some shows didn’t touch the Baltimore bridge story.  One said “we’re the escape” (no, you’re not – you need to reflect how the audience feels waking up to the story).  Another said “it’s not local” (that doesn’t matter – it was topic #1 that day which validates being on it). Your audience wants to be tied to the topics of the day.  Add your perspective and you define who you are.  That is one way to do character development.  Enter the Daly/Migs Show, Rock 99.9, Seattle who dug deep into the story.  That morning, they not only talked with listeners who had bad bridge experiences, they also got on a guy who oversees the bridges in the state of Washington.  Listen to their inquisitiveness to localize the story and give insider perspective they would not have normally had.  Listeners lean in with this kind of relevance.

You must marry opposites to create memorable radio.  Plus, it ain’t too bad to have a cast of characters you can rely on to help.  March Madness is on – it’s a big topic everywhere (not everyone is doing it or following it, but they aware of it, which is the only threshold you must meet).  Chris and the Crew, WPST, Trenton, NJ is super topical and local.  Joe’s mom has zero knowledge of the teams.  But, she’s a pistol – always opinionated and (even better), always cursing.  Let’s bring those two together for this week’s audio.  This is topical, local, real, and fun.  All terrific images to get from a content break.