Kick-Ass Audio Breaks

Sometimes we in radio take the path of least resistance.  What’s the easiest thing to do here?  For instance, imagine seeing a story about a local kid who was swimming and saved another kid’s life who was drowning.  We all know shows that might not see that as content.  Then others who would only recount the story so they could talk more.  Then there’s the Daly/Migs Show, 99.9 KISW, Seattle who live to step into stories by finding those central to it, bringing them on, and exploring what that experience was like.  It’s a very effective way to showcase their curiosity as the story unfolds.  What helps this story was the T-shirt the kid wearing when they found the story.  They knew he liked the station because of the band on the T-shirt, which makes the local connection even sweeter.

What do you do when there’s an earthquake in one part of the world and in another, they issue a tsunami warning?  You find someone there, who’s experiencing it in real time, and get them on your show to tell their story first hand.  Nothing beats it.  You have choice here:  ignore the story, communicate the same information everyone else is giving, or place yourself in the middle of it with someone there.  John and Tammy, KSON, San Diego know it’ll always be option C.  Hawaii has tsunami warnings and a co-worker happens to be there.  This is an easy decision.  They got the co-worker on who graphically detailed everything happening on his end.  Simple story telling with curious people and someone who can answer all the questions.