Kick-Ass Audio Breaks

The syndicated Rickey Smiley Morning Show out of Atlanta is one of the quirkiest shows you will ever hear.  In this clip, Rickey and his team call the front desk to welcome the new receptionist to the station.  She is a minority hire – she has no hands!  Listen as they talk with her and note that even though this is a total put on (and the audience knows this), they are smart in that they never make mock this character directly, which makes it funnier.

Sometimes the simplest breaks are seen as throw-aways by talent.  Here’s Karson and Kennedy, MIX 104.1, Boston, talking about how Karson’s newborn son, Barrett, slept the previous night because he’s teething.  This is very strategic content.  Karson reminds listeners he’s a dad, it’s quite authentic, and as a result, it’s organically fun to listen to and connect with if you’re a parent.