Kick-Ass Audio Breaks

Paul McCartney recently played in Chicago.  Here’s a call Eddie and Jobo, on KHITS, Chicago, got from a male listener who’d gone to the concert the previous night with his son. Seems like the son didn’t come home, and the father speculated that he’d been picked up by a cougar at the concert.  The team did the most logical thing.  They teased the listeners into the next quarter hour that they’d call the kid’s cell to see if he or the courgar would pick up.  This is a great way to extend listenership through two quarter hours of a program.  You might be surprised what happens.  Here are both segments.

Great games have a vicarious aspect to them which allow people listening to play along.  Here’s J & Julian, on B96, Chicago, doing “Pregnant, Pissed, or Happy”.  This is where they put a female listener on the air, ask her questions unrelated to any of the three conditions, then, based on her voice, try to determine if she’s pregnant, upset with something, or happy today.  If she stumps them, she gets a prize – and all listening are playing along trying to figure it out, too.