Kick-Ass Audio Breaks

Here’s why this interview with the Food Network’s Bobby Flay on Karson & Kennedy on MIX 104.1, Boston is a terrific one.  Great interviews bring people inside through story-telling and get the interviewee to reveal something we listeners don’t know.  In the first half, Bobby talks about getting vegetables out of Michelle Obama’s garden at the White House (brings me inside by telling a story) and in the back half, he admits that his new show, positioned as though it’s done at his home, actually isn’t as it’s a TV set (told me what I didn’t know).

If you target women, kids are always gold.  That’s why when the northeast went through its last heatwave a cople of weeks ago, Tiffany and Michael at B101, Philadelphia, downloaded “how hot is it” jokes off the internet, went to a local public pool (where the kids are) and had them read them.  Listen to the produced piece here and know that every mom (B101’s audience) was laughing right along!