For even more inspiration, check out these breaks from my clients—and get a taste for what I bring to the proverbial table with my talent coaching.
Want me to show your team how to strategically develop kick-ass content that turns listeners into raving fans?
WNOU: The LPGA Insider
With the biggest stories of the day, people want to be brought inside. They can get the facts anywhere on the internet, but inside stuff is intriguing and entertaining. Scotty Davis from The Scotty Show at Radio Now, Indianapolis is a golf freak. He knows lots of golfers who know lots about Tiger Woods. Here’s a member of the LPGA telling her story (voice disguised to protect her identity) about what she knows about how bad a boy Tiger actually is!
WBMX Suze Orman Interview
Here’s a terrific interview Karson & Kennedy at MIX 104.1, Boston did with Suze Orman. It’s great because the opening question (“what’s the one mistake people make when spending money at the holidays”) sets Suze up to be…Suze! She is a great story-teller, very authentic, and captures you with her honesty and perspective. One great twist was when Karson asked Suze about a letter he’d received in the mail from a past creditor asking for money. In this shift, Suze taught us something we didn’t know, the content stayed very relevant, and we learned about the talent, too.
Karlson Buys His Wife a Pap Smear for Christmas
CBS-TV is running a PSA this holiday season encouraging men to buy the gift Santa can’t get their wives this holiday season, a Pap smear. So, Kevin Karlson at WZLX, Boston decided to call his wife what he was getting her this year. This break is excellent for a few reasons: first, it’s very funny. Second, listen to what he gets done in the first 30 seconds – he builds anticipation to hook you, and then introduces other audio elements (the PSA, his wife) to bring some dimension into the break. Finally, overall, we get the essence of his relationship with his wife, which sounds completely dysfunctional, and is the plot of our show!
Mojo’s Listeners Make Fun of Oprah
Oprah decides to retire her TV show and it’s time for some laughter. The one thing most make fun of is how over-the-top Oprah is when introducing a celebrity on her program. Enter Mojo in the Morning at Channel 95.5, Detroit, who asked his listeners to mock Oprah introducing a B-list celebrity of their choice on to her show.
Audio: Julian Calls His Mom at Thanksgiving
The thesis of the J and Julian Show on B96, Chicago is our multiculturalism. This is the aspect we play up big time. On a show with a distinctive African American, Asian, and Anglo perspective, we really reflect the vibe of the city. So it makes sense for Julian to call his Asian mother to tell her he’s bringing his Afrian American friend (J) home for Thanksgiving. Julian is his mom’s son! Listen to the fun and strategic character development happening.