Radio Show Content | Audio Breaks

WBMX Katy Perry Interview

May 23, 2010

One of the “it” girls right now is singer Katy Perry. Appearing on MIX 104.1, Boston’s “Karson & Kennedy” to promote her new CD, the show does anything but focus on the selling of her music. Instead, they know listeners are most interested in her marriage to comedian Russell Brand, which is what they have fun with for almost the entire interview. That’s a very smart strategy – play in areas listeners love instead of spend time selling them something.

T&K Super Heroes Game

May 16, 2010

With “Iron Man 2” opening, syndicated country show Tony & Kris out of Nashville came up with a very simple game asking a listener to identify the super hero certain actors played in the movies. This is a simple, vicarious game that works. Sometimes, though, you have to make lemonade when things go south. Listen here as they guys make what could’ve been a tough game (the listener barely knew any answers) into something fun to listen to.

Nick Cannon Talks to Duane Jackson

May 4, 2010

Rollin' With Nick Cannon Where does every show want to me? Right smack dab in the middle of pop culture and news. Nick Cannon at 92.3 NOW, New York talked to the street vendor who found the SUV in Time Square that almost became a bomb. Duane Jackson is being hailed as a hero for having seen something odd and then alerted authorities. Nick could have talked about Dwayne, but the show went the extra mile to get him on for this first person account of that city’s biggest news story!

Nick’s American Idol Character

April 15, 2010

Rollin' With Nick Cannon It’s not just the topic you choose, but what you do with the topic that makes it entertaining, sticky, and unique. Nick Cannon at NOW, New York City is all over American Idol. Here’s a guy he met in the lobby of the building who comes on each week to offer his perspective on the show. This is something that can’t be done across the street, which is why it works.

Calling Bank of America

April 7, 2010

Cliff & Brooks Great breaks are fun and relatable. They make you laugh. And when they really work, they communicate that the talent is just like you. Cliff and Brooks at KSON, San Diego were talking about how tough it is to get someone on the phone when you need customer service. So they’re taking calls and then Cliff decides to call his bank to see how hard it’d be to find an actual person. Listen to this short break – hasn’t it happened to you, too? That’s great radio!

Kick-Ass Audio Breaks

WBMX Katy Perry Interview

T&K Super Heroes Game

Nick Cannon Talks to Duane Jackson

Nick’s American Idol Character

Calling Bank of America

Some of the Great Radio Stations I’ve Helped...