Kick-Ass Audio Breaks

At MIX 104.1, Boston we did “Wedding in a Week” for Valentine’s Day.  Considering the economy, we found couples who wanted to be married but were putting it off because they couldn’t afford it.  We built this from the ground up, first finding the couple, then getting listeners to donate all the items one would need for a wedding.  Once we found the minister to perform the service, we felt like we needed to check him out.  So the show called a couple he’d married previously to make sure the minister had the “golden touch” for happy marriages.  Here’s the very tongue-in-cheek (and fun) conversation with a guy who’s been happily married for five years by the man who performed our service.

We love it when shows do something innovative and mischievous.  Anyone could go to a local wine show and come on the air to talk about it (snooze city!).  Or, gather audio of the locals commenting on the wine (boring!).  But Karson and Kennedy at MIX 104.1, Boston did something different.  They set up a wine booth, substituted their wine with Welch’s Grape Juice, and then recorded the locals commenting as they sampled it.  With the listeners in on the joke, listen as folks try to be kind.  Being innovative makes you memorable.  This is a great example of that.