Kick-Ass Audio Breaks

Buying a house is an adventure.  Part of Bryan’s character on Kyle, Bryan, and Sarah, WRAL-FM, Raleigh is that he’s starting a family.  With baby number two almost here, the listeners have been following the on-going saga of Bryan and his wife making offers on bigger homes with them not getting one because their offers were too low.  Relatable content, right?  Then one day the heavens open and they win the bidding war.  Here’s a break of the reveal of that good news.  We want the audience to get to know the characters on the show.  These stories can’t be done by anyone else.  One item I also want you to hear is the pivot.  At just the point the audience might fatigue with the story, they bring on the mayor of the town where Bryan lives (Apex, NC) to tell him that Bryan’s new house is also in Apex, so he’s staying in town.  It’s a great transition and makes the break even more fun.  I love content that’s story-based and breaks that can’t be done by anyone else.  This lives up to that.

We’re story tellers.  And one of radio’s greatest super powers is our intimacy – our ability to connect with the audience and remind them that we are just like them.  When you have a story that has several participants, it’s always best told when the tension and drama that drives how compelling a story is, to put those in the story on your show to tell it, too.  One of the greatest strengths on Karen Carson in the Morning with Johnny and Intern Anthony, WNEW-FM, New York is they have lives just like their audience.  Karen forgot to RSVP to Intern Anthony’s fiance’s bridal shower.  Average shows would just talk about it and maybe launch a phone topic.  Not these guys.  They made Karen call Anthony’s future mother-in-law to apologize.  It’s this pivot in the story telling that keeps the audience hooked in the break to hear how it turns out, putting that tension on full display.