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Kick-Ass Audio Breaks

For even more inspiration, check out these breaks from my clients—and get a taste for what I bring to the proverbial table with my talent coaching.

Christine and Salt, WTIC-FM, Hartford, with Connecticut Etiquette

August 25, 2024

You need experts on your show.  People who have an expertise in some area who can add to your breaks when you do that kind of content.  Think Oprah, who understood the value of doing relationships-based content and went out and found Dr. Phil.  Her ratings were always higher when he was on her show (until she realized they could make more money if Dr. Phil had his own show).  Put a list together of experts who can add to your show’s content.  Then find people with wattage who can do just that.  Christine and Salt, WTIC-FM, Hartford, CT did just that.  They found a fun person who was an expert in living a proper life.  So they created the Connecticut Etiquette (love the name because it rhymes and is so memorable) who comes on whenever they’re talking about manners.

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 Steve Reynolds https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png Steve Reynolds2024-08-25 04:13:332024-08-24 07:18:53Christine and Salt, WTIC-FM, Hartford, with Connecticut Etiquette

Karson and Kennedy, MIX 104.1, Boston with Ice Cream Karen

August 18, 2024

Making a big thing out of a little thing.  That’s our theme in this week’s audio as shown by Karson and Kennedy, MIX 104.1, Boston who are always listening out for opportunity from callers.  A listener rang them on their regular Monday “what was the highlight of your weekend” feature.  The caller told them that her one son was selling homemade ice cream in the neighborhood to raise funds for her other son’s special needs hockey team when a Karen shut them down.  Karson and Kennedy to the rescue.  They put together a massive Saturday fundraiser, centered around the first son and his ice cream sales, to improve on the paltry $60 earned before Karen inserted herself in the good deed.  They heard the mom’s story and worked hard to make it larger than life, putting all efforts from the show behind it.  Rallying their listeners and making a big thing from a small thing, they helped raise over $3500 for the team.  Another stunning victory for radio, proving the power of talent.  Look to do this so you own memorable moments with your fans.

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 Steve Reynolds https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png Steve Reynolds2024-08-18 04:44:122024-08-18 07:51:10Karson and Kennedy, MIX 104.1, Boston with Ice Cream Karen

The AD Rowntree Show, KSHE, St. Louis with Six Pack and the Art of Characters

August 11, 2024

Do you guys get regular callers?  Do you figure out how to make the more absurd of them contributors of content to your show?  The AD Rowntree Show, KSHE, St. Louis has some of the oddest oddballs calling their program (I say that with the greatest affection).  AD and Chris have figured out how to elevate these callers to star status by featuring their weirdness on their show.  We learned it years ago from Letterman, who made an art of using the quirkier people on his staff in his bits to entertain in ways that hadn’t been used before.  Howard does the exact same thing.  Think about your callers and focus on highlighting them to bring a fresh energy to your conversations.  Here’s an example of a regular caller to AD’s show and how they do this.

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 Steve Reynolds https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png Steve Reynolds2024-08-11 04:28:172024-08-11 08:00:59The AD Rowntree Show, KSHE, St. Louis with Six Pack and the Art of Characters

Dave Coombs, WKLH, Milwaukee with Fun with AI Joe

August 4, 2024

AI is a game-changer to create relevant fun content for your show.  Dave Coombs, WKLH, Milwaukee gets this on a level we all can learn from.  As Dave shows us here, you can have AI mimic any celebrity or famous person.  How can you use this to your advantage?  What big story with a famous person can you create humor around using AI?  Politics might be off the plate as a topic choice for your show, but not for Dave.  Before he left the presidential race, Dave had AI create fun stuff around Joe Biden.  He called it AI Joe so the audience knew it was a fake.  Here’s audio of how Dave did it, which opens up more topical and creative opportunities for doing unique things on your show.

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 Steve Reynolds https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png Steve Reynolds2024-08-04 04:10:522024-08-04 06:25:45Dave Coombs, WKLH, Milwaukee with Fun with AI Joe

The Daly Migs Show, 99.9 KISW, Seattle with Mice in Minneapolis

July 28, 2024

Our audio this week brings several points important to make.  First, we are storytellers.  First, always, and forever.  Stories are what make us interesting to other people.  But we can only tell our stories, not the stories of others.  If a story exists and it isn’t yours, get that person on to tell it.  It’ll be much more emotional and authentic.  Second, stories must have compelling drama and the more you have, as it pushes to resolution, the more riveting it is to hear.  Finally, stories don’t work unless you, as show hosts, have curiosity to bring the story out and focus on the emotion.  A local Seattle woman was caught in the vortex of the Delta issues a week ago.  She joined the Daly Migs Show, 99.9 KISW to tell of her experience (which includes finding mice in the Minneapolis airport).  This first person account of the happened is highly engaging.

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 Steve Reynolds https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png Steve Reynolds2024-07-28 04:51:082024-07-28 06:50:12The Daly Migs Show, 99.9 KISW, Seattle with Mice in Minneapolis
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Want me to show your team how to strategically develop kick-ass content that turns listeners into raving fans?

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