Kick-Ass Audio Breaks

Seizing the moment is the topic of this week’s Planet Reynolds.  It talks about joining any conversation that’s seemingly everywhere in a way that makes your own it.  Doing so creates big images of being inventive and moving your fans to fear they will miss out on something special if they don’t turn you on.  The couple caught cheating at the Coldplay concert was one such topic.  Out of nowhere last week, it became something.  That compels us to rework our content plan to accommodate the topic and innovate in ways that makes the audience stop to pay attention.  Karson and Kennedy, MIX 104.1, Boston own the ratings in this market because they do this a lot.  In Kennedy’s weekly feature, The Impossible Parody, she tackles the topic in the most fun way.  The video of the break is here and the audio right below.

Lots of shows have used the Missed Connections portion of Craigslist for content.  I tend to tell shows proposing it as a feature that it’s played out and very old school.  Mostly because all shows generally do is read the racier ones.  Enter Hawkeye in the Morning, KSCS, Dallas who always adds his twist to ideas like this.  He got a call from a listener who posted a missed connection and wanted help.  The listener read his post and, shockingly, the woman referenced called the show.  Hawkeye then sent them on a date to a Rangers baseball game and had them on after to talk about how things went and if they’d go out again.  That we got this one story, start to finish, is what makes it unique.  All three segments are in this one audio file below.