For even more inspiration, check out these breaks from my clients—and get a taste for what I bring to the proverbial table with my talent coaching.
Want me to show your team how to strategically develop kick-ass content that turns listeners into raving fans?
Karson and Kennedy, MIX 104.1, Boston with Ice Cream Karen
Making a big thing out of a little thing. That’s our theme in this week’s audio as shown by Karson and Kennedy, MIX 104.1, Boston who are always listening out for opportunity from callers. A listener rang them on their regular Monday “what was the highlight of your weekend” feature. The caller told them that her one son was selling homemade ice cream in the neighborhood to raise funds for her other son’s special needs hockey team when a Karen shut them down. Karson and Kennedy to the rescue. They put together a massive Saturday fundraiser, centered around the first son and his ice cream sales, to improve on the paltry $60 earned before Karen inserted herself in the good deed. They heard the mom’s story and worked hard to make it larger than life, putting all efforts from the show behind it. Rallying their listeners and making a big thing from a small thing, they helped raise over $3500 for the team. Another stunning victory for radio, proving the power of talent. Look to do this so you own memorable moments with your fans.
The AD Rowntree Show, KSHE, St. Louis with Six Pack and the Art of Characters
Do you guys get regular callers? Do you figure out how to make the more absurd of them contributors of content to your show? The AD Rowntree Show, KSHE, St. Louis has some of the oddest oddballs calling their program (I say that with the greatest affection). AD and Chris have figured out how to elevate these callers to star status by featuring their weirdness on their show. We learned it years ago from Letterman, who made an art of using the quirkier people on his staff in his bits to entertain in ways that hadn’t been used before. Howard does the exact same thing. Think about your callers and focus on highlighting them to bring a fresh energy to your conversations. Here’s an example of a regular caller to AD’s show and how they do this.
Dave Coombs, WKLH, Milwaukee with Fun with AI Joe
AI is a game-changer to create relevant fun content for your show. Dave Coombs, WKLH, Milwaukee gets this on a level we all can learn from. As Dave shows us here, you can have AI mimic any celebrity or famous person. How can you use this to your advantage? What big story with a famous person can you create humor around using AI? Politics might be off the plate as a topic choice for your show, but not for Dave. Before he left the presidential race, Dave had AI create fun stuff around Joe Biden. He called it AI Joe so the audience knew it was a fake. Here’s audio of how Dave did it, which opens up more topical and creative opportunities for doing unique things on your show.
The Daly Migs Show, 99.9 KISW, Seattle with Mice in Minneapolis
Our audio this week brings several points important to make. First, we are storytellers. First, always, and forever. Stories are what make us interesting to other people. But we can only tell our stories, not the stories of others. If a story exists and it isn’t yours, get that person on to tell it. It’ll be much more emotional and authentic. Second, stories must have compelling drama and the more you have, as it pushes to resolution, the more riveting it is to hear. Finally, stories don’t work unless you, as show hosts, have curiosity to bring the story out and focus on the emotion. A local Seattle woman was caught in the vortex of the Delta issues a week ago. She joined the Daly Migs Show, 99.9 KISW to tell of her experience (which includes finding mice in the Minneapolis airport). This first person account of the happened is highly engaging.
The Josie Dye Show, Indie 88, Toronto with Delayed, Cancelled, or On Time
With vacations in full swing, we’re hearing that airports are packed. Here’s audio from The Josie Dye Show, Indie 88, Toronto that taps into all that air travel. The fun game is called Delayed, Cancelled, or On Time. Grab a flight from your airport and call that airline’s 800-number to record the flight status. Bank the audio and have your caller guess which of the three that flight will be – delayed, cancelled, or on time. Then play the call to see if they win the prize. A tip – find online a flight out of your airport that leaves for a vacation destination (like Orlando because of Disney) within a few hours and is either delayed or cancelled as that’ll be funnier when you do it on-air. Here’s audio as an example.