Radio Show Content | Audio Breaks

John and Tammy, KSON, San Diego She Took Apart a Washing Machine

September 18, 2022

A great resource for your show, as you well know, is your listeners. They have stories and experiences you don’t and can help grow the entertainment quotient of your program every time you focus on them. Back when Covid and being quarantined was a thing, John and Tammy, KSON, San Diego did the very simple break asking listeners what they taught themselves while holed up at home with nothing else to do. Not enough shows take advantage of grooming their audience to being full participants in their shows. From listeners, you get great storytelling based on real life stuff. Once you tell the audience your story, pivot and always ask the listeners for theirs. They are your best resource to creating a show about the audience, which bounces back to you tenfold as once you make them a star, they’ll return the favor.

Ty, Kelly, and Chuck NASH FM’s Ten Minute Tune

September 11, 2022

This week’s audio proves several things: first, the importance of being about the moment. Great shows are about whatever is going on right now. Second, taking advantage of your surroundings – there’s gold for content and characters all around you – just see it. And presenting your content in a way where you own it. The NFL season starts this week. It’s a big topic for any market, whether you have a team or not, because listeners’ lifestyles are impacted. Back in the day when I was working with Ty, Kelly, and Chuck, NASH FM’s syndicated country show from Nashville, we added a feature that took advantage of all the artists you’ll find all over that town, looking for their big break, called the Ten Minute Tune. We partnered with a few who wrote well and had a sense of humor. Each morning, we’d take calls from listeners suggesting a topic and the singer had ten minutes to come up with a song around that topic. Here’s what happened with the the NFL draft, when it was a big topic after the season that year.

Zach and Brittney, WBYT, South Bend, IN Mother Mary Does the Laundry

September 4, 2022

When a major controversy comes up in the studio like who does the laundry at home better, it’s best to bring in an expert. Look for people at the station who can have occasional roles complimenting and elevating the content on your show because they can be a foil. Mother Mary is one of them for Zach and Brittney, WBYT, South Bend, IN. The show got into a deep conversation about doing laundry recently. So they each did their laundry, brought it in, and had a co-worker, who they named Mother Mary (because she sounds very motherly), critique who did it better. We’re at our best when we’re being silly and relatable. This one accomplished both because it was so frivolous. What Mother Mary added made it even more fun.

Karson and Kennedy, MIX 104.1, Boston How Much Do You Make?

August 28, 2022

You might be shocked what listeners will share. We found out when we added the new feature How Much Do You Make on Karson and Kennedy, MIX 104.1, Boston. This one’s easy. Ask a listener to call and tell you what they do for a living. You then get to ask a bunch of questions about their job and their life. Doing so pulls listeners in so they can try to figure out that person’s yearly salary based on the answers. After a few questions, each person on the show guesses the caller’s income, then they reveal it. We came up with this idea when we saw Parade Magazine’s yearly What People Earn edition. We were stunned how many people were willing to share this with us. You might be, too.

Karen, Johnny, and Intern Anthony, WNEW-FM, New York It’s Our Boss’s Birthday

August 21, 2022

Let’s have some fun with the boss, shall we? Karen, Johnny, and Intern Anthony, WNEW-FM, New York decided to prank their boss, Jim Ryan, on his birthday. Normally you might think this is inside talk. What listener knows Jim Ryan, the Brand Manager of the Audacy station? But that’s irrelevant, because the team quickly changes this to a relationships bit and displays the silliness of their sense of humor with the Carvel cake prank they played on him. Destinations, game plans, and prep help you get to what listeners want most, which are payoffs. They’ll not spend much time allowing any show to talk around a topic if they don’t know where they are going. So it’s irrelevant who the program director is. What matters most is the audience relates to the topic (today is our boss’s birthday) and laughs at the funny prank they pull on him.

Kick-Ass Audio Breaks

John and Tammy, KSON, San Diego She Took Apart a Washing Machine

Ty, Kelly, and Chuck NASH FM’s Ten Minute Tune

Zach and Brittney, WBYT, South Bend, IN Mother Mary Does the Laundry

Karson and Kennedy, MIX 104.1, Boston How Much Do You Make?

Karen, Johnny, and Intern Anthony, WNEW-FM, New York It’s Our Boss’s Birthday

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