Radio Show Content | Audio Breaks

Salt and Christine, WTIC-FM, Hartford You’re Full Of Shit Salt

July 17, 2022

Games work when they’re vicarious and fun. There must be an edge, but it’s critical there is a play-along factor, too. Enter Salt and Christine, WTIC-FM, Hartford with this week’s game, You’re Full of Shit, Salt. If you really look at it, so many games are trivia-based. Your win comes in how you do that trivia. What’s your frame, how do you engage callers (and passive listeners just tuning in who want to have fun), and how unique is the execution? This game fits Salt’s character on the show. He’s profane, edgy, and funny. He finds interesting trivia questions and makes up a few on his own. With three listeners on the phone, he offers them up one at a time. Whoever calls him out first on making one up wins. Of course, we bleep the word “shit” (as you will hear). But this is a fun one that listeners pay attention to because of all its unique attributes.

George, Mo, and Erik (The Morning Bullpen), KILT, Houston Mo Knows Country

July 10, 2022

One of the quickest routes for character development is to give someone on a show a feature all their own. A feature, named after them, which highlights a passion or strength of theirs the audience would find entertaining. In our evolution of George, Mo, and Erik (The Morning Bullpen), KILT, Houston, we’ve done this for all three. By assigning regular features to each of our talented cast, we are accelerating their character definition and, because these benchmarks happen every day, activating an occasion from fans. One of Mo’s strengths is her passion and knowledge of country music. In Mo Knows Country, we pit her against a listener in five country-oriented questions to see who knows more. We still focus on other character development stories. But, this feature will help advance her character even more efficiently.

Kyle, Bryan, and Sarah, WRAL-FM, Raleigh We Really Don’t Like Tom Cruise

July 3, 2022

Are you doing a Hollywood feature? Of course you are. Everyone does. You know the audience can get whatever you’re telling them on their phones, right? The win of these features comes when you share your take on whatever story you’re talking about. What you have to say is character defining and makes it more unique. So as you put the items together for that feature every day, make sure you’re on the biggest stories that morning (of course!), but truly focused on what your opinion is on all of it. Because that’s when features like these come alive and get distinct enough to have value for your show. When the new Tom Gun Maverick movie came out, it was a story for Kyle, Bryan, and Sarah, WRAL-FM, Raleigh. Listen to how honest this is and how much more authentic the break was because they shared their feelings about Cruise.

George, Mo, and Erik (The Morning Bullpen), KILT, Houston Mom of the Year

June 26, 2022

Every great phone topic on your show should never, ever, ever start from something in a prep service. Anytime you get the audience to tell you their story should only be after you tell your story. The best phone calls come when you reveal who you are by sharing something that’s happening in your life now, then flipping the script and asking the audience to talk about themselves. Use prep service phone topics and the show will sound bland and evergreen. Generate your own and you’ll be heard as genuine and authentic. George, Mo, and Erik (The Morning Bullpen), KILT, Houston understand this. Mo told a story about not being able to get her kid out of a car seat because she’d just had a manicure and didn’t want to ruin her nails. This becomes “mom of the year” stories where listeners can rat themselves out. You can’t beat a story like this from a listener. It can only happen if your story starts it, not a prep service.

The Ed Lover Morning Show, Jams 104.3, Chicago What’s Up With Charcuterie Boards?

June 19, 2022

The reason Jerry Seinfeld is a megastar is because he sees things we all see and he makes fun from his silly observations. Enter the Ed Lover Morning Show, JAMS 104.3, Chicago. Ed has the same sense of humor. Here’s a simple break whose genesis is Ed wondering where the hell the word “charcuterie” comes from. We’ve all enjoyed charcuterie boards. Ed riffs on the word and, Jerry Seinfeld-like, we all nod in agreement and laugh at his observations. What is your sense of humor? Are you the observationalist? The edgy person who mocks current events? Are you the dad joke guy who laughs at rimshot punchlines? Or maybe you’re like Jeff Foxworthy and make heady jokes out of everyday things people do. Or your sense of humor is self-deprecating. If you’re going to reinforce the authentic images of the show and continue to build humor images, it’s important to know your sense of humor so the show can reflect it. If you ever met Ed Lover, this is who he is. Which is why he’s so real.

Kick-Ass Audio Breaks

Salt and Christine, WTIC-FM, Hartford You’re Full Of Shit Salt

George, Mo, and Erik (The Morning Bullpen), KILT, Houston Mo Knows Country

Kyle, Bryan, and Sarah, WRAL-FM, Raleigh We Really Don’t Like Tom Cruise

George, Mo, and Erik (The Morning Bullpen), KILT, Houston Mom of the Year

The Ed Lover Morning Show, Jams 104.3, Chicago What’s Up With Charcuterie Boards?

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