Kick-Ass Audio Breaks

With Tom Brady now leaving the New England Patriots, let’s revisit this theme day done by The TJ Show, AMP 103.3, Boston from the beginning of the season when the Pats started playing in the fall.  Knowing the power of Tom Brady as a celebrity and the necessity as entertainers to tell stories, TJ, Loren, and Producer Matt decided to do Tommy Tales.  Lots of of their listeners had occasion to meet Brady given his many years as the Patriots quarterback.  We also knew that even if the listener had met him ten years ago, they’d relive it like it was yesterday.  Stories are how we connect and define ourselves – the very best ones have details that make it come to life and keep it memorable.  Any great song in your format is a story.  Every reality show you watch on TV crafts a story around the compelling characters on the program.  To move your fans to care more about you, you tell them stories.  Here is a compilation of stories told about Tom Brady that should entertain all.

High level performers can creatively bring two Hot Topics together for presentation.  Enter Two Men and a Mom, WRAL-FM, Raleigh who recognized something must be done with girl scout cookie sales, given they’re hanging out at the entrance to every grocery store.  Often, we default to the standard ideas we’ve done before.  If fun and focused on one scout and her story, that can actually work.  These guys always push themselves for some new angle.  So, they brought together that topic along with listeners knowledge of the TV show Shark Tank.  They invited one girl scout to come on and pitch her cookies (that’s the standard idea) by placing her in The Cookie Tank to do the same (fresh angle).  There’s nothing revolutionary about this break, but it’s an interesting frame because it leads to a production value that starts things that repositions it as fresh, fun, and real – the show plot – and sets us apart in the market from all the same old ideas being done by everyone else.