Radio Show Content | Audio Breaks

Brittney and Zach, B100, South Bend Mother Mary Does Laundry

October 17, 2021

One of the character development traits we recently learned about Brittney and Zach, B100, South Bed, IN is that they both do their family’s laundry. How do you talk about this and develop a separate persona for each? By folding the laundry, bringing it into the studio, then finding a highly opinionated and very fun co-worker (Mother Mary) go through all your unmentionables to make whatever comments she wants as she dissects who’s good and who’s bad in the folding department. The extra is that it’s being done on Facebook live. But this very visual idea comes alive for those tuning in because Mother Mary’s commentary makes it so.

Karson and Kennedy, MIX 104.1, Boston Supply Chain Issues

October 3, 2021

What’s the audience looking for when they turn you on? Yes, humor and companionship. They’re also looking to connect with people just like them. That is one of the foundational images that jettisons you to success. “They are just like me,” is one of the most powerful things an audience can say about its favorite morning show. Like all their fans, Karson and Kennedy, MIX 104.1, Boston is having issues when they order stuff online. Everywhere they turn, they can’t get what they want due to “supply chain issues”. Sometimes the best breaks are the easiest. A quick conversation to communicate they know what the audience is experiencing. Followed by phone calls of passionate (sometimes upset) listeners who cannot get the simplest things ordered in their life. Great radio is “me, too”. That’s when the audience hears the content and is entertained by it because it speaks for them, as well.

Klein and Ally, KROQ, Los Angeles Ally’s Sister is Getting Married

September 26, 2021

Character development happens when you do one of two things. When you share your honest take (feelings) on a topic of the day you define yourself. Tell the audience that you don’t like The Bachelor and I’ll get a sense of who you are. The other is when you reveal your life and let the audience into the stories happening to you now. It was a banner weekend for Ally of Klein and Ally, KROQ, Los Angeles. She was invited to be the maid of honor at her sister’s wedding in Las Vegas. Yet, she had no idea what a maid of honor does and was kept in the dark of all the wedding details. Tell the audience the truth and you will only have one story to tell is the old adage. Here’s a fun chat with Ally’s sister and the entire show on the eve of the Vegas wedding. Ally’s self-deprecating, Klein comes with a theme song and a hook (Ally’s sister is hot), and everyone appropriately stirs the shit to help tell the story. This is very memorable and excellent character development.

The Josie Dye Show with Matt and Carlin, Indie 88, Toronto Josie Calls the Library

September 19, 2021

Topic + Treatment + Tone. The 3 T’s of Content as espoused by the folks at Coleman Insights. Are you on the very best topics of the day? What will your treatment be of those topics? The tone is the emotion you want listeners to feel. Some of the best content comes from the lives of the cast, as shown here by The Josie Dye Show with Matt and Carlin, Indie 88, Toronto. Josie has kids and regularly checks books out of her local library. Being forgetful (that’s character development), she sometimes misses bringing the books back to the library. That’s why Matt and Carlin regular make her call the library to see if “the books” have been returned. As you’ll hear in this week’s audio, the guys on the show make up fake book names, all quite embarrassing and racy, just to hear Josie say it and to see if the librarian has a reaction. The topic and tone are great here. The treatment is what sets it apart.

Tony and Kris, WIVK, Knoxville The Power of Elevating Listeners

September 12, 2021

It’s not a revolutionary observation to note the true power of social media. I post something clever, fun, personal, or heartwarming. You like or comment on it. I keep checking on reactions. And feel like a super star as it grows in popularity. Rinse and repeat! Radio is the same way. We spent last week at many of the shows I coach elevating listeners for what they do for their communities. Our mission, in the face of 9/11, the worst thing that happened to America in our lifetime, was to show the best in people. We actively searched for regular listeners who have causes important to them and profile them on the show. Our week wasn’t necessarily dedicated to first responders. And we didn’t want to do all the low-hanging fruit asking listeners where they were when 9/11 hit (all of it twenty year old content). Our mission was to be about now and to control how listeners felt about our show by highlighting regular listeners who make the community better (local content!). Elevating these people made them more popular, which happened to us, too. Here are Tony and Kris, WIVK, Knoxille, with one conversation they had which accomplished all of those strategic goals with our 9/11 content.

Kick-Ass Audio Breaks

Brittney and Zach, B100, South Bend Mother Mary Does Laundry

Karson and Kennedy, MIX 104.1, Boston Supply Chain Issues

Klein and Ally, KROQ, Los Angeles Ally’s Sister is Getting Married

The Josie Dye Show with Matt and Carlin, Indie 88, Toronto Josie Calls the Library

Tony and Kris, WIVK, Knoxville The Power of Elevating Listeners

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