Radio Show Content | Audio Breaks

AMP 103.3, Boston TJ’s Street Match

October 25, 2020

PPM ratings are all about occasions. Our job in developing daily, fun radio, is to have as part of our recipe, “tune-in features” that affect listeners’ behavior so they turn us on. Listen to any successful show breakdown their wins and you will almost always hear them reference that fans set their watch for features they must hear. Solid, fun, can’t miss benchmarks must be a part of your show if you care to turn a two-day a week listener into a three-day a week listener. Much like Apple releases new products and targets them at Apple fans, your fans are the easiest route to getting more listenership because they already like you. Benchmarks must reach certain thresholds to be effective, though. Just doing the same thing at the same time each day isn’t good enough. When The TJ Show was on AMP, 103.3, Boston, we challenged TJ to come with a can’t miss feature we could get known for. Here’s TJ’s Street Match, a play along game that used people on the streets of Boston, one listener, and a bunch of very quirky questions to keep everyone tuned in.

KUBL, Salt Lake City Lexi and Banks That’s All I Need To Know About You

October 18, 2020

We make these snap judgements about people all the time. Go to the grocery store and watch a shopper not return the cart to the holding area in the parking lot after they put their items in their trunk? Well, that’s all I need to know about them. Drive into a neighborhood and see someone’s washer and dryer on their front porch? You know everything else about their life, right? Lexi and Banks, KUBL, Salt Lake City do a daily feature called That’s All I Need To Know About You. Kinda like an updated version of Jeff Foxworthy’s “You Might Be a Redneck If…” this phone in feature gives listeners an opportunity to call and make their value judgments about people around them, too. It’s relatable, fun, and highly digestible because it quick. Here are a couple of versions of it.

John and Tammy, KSON, San Diego Name that Halloween Candy

October 11, 2020

My friends at Coleman Insights talk about the three T’s of content: Topic, Treatment, and Tone. What topics are you on? What are you doing with those topics (treatment)? And how do you want listeners to feel at the end of the break (tone)? This is all part of the strategic process of entertaining the audience in ways that are memorable. Relevance is the key to everything. With Halloween coming up, this is one of my favorite ideas that wonderfully executes the three T’s of content. John and Tammy, KSON, San Diego got a very cute sounding kid to read the ingredients of popular Halloween candy. The listener had to identify the candy to win. This is great because listeners not only played along in the car, but it was fun to hear. Offering up a new idea that fits the show around great content is what makes the break memorable and sets you up as “can’t miss” because there is always something fresh on the show.

Mark and NeanderPaul, KSLX, Phoenix The Lindsey Buckingham Story

October 4, 2020

A missed opportunity for many shows is in not aligning with the music on the radio station. I know this from experience – we often see our show as separate from the station brand and many times we are much more focused on our content. The biggest thing you hopefully have in common with the audience is your love of the music you play. I’ve launched numerous shows from that foundation and it always works to form a relationship with listeners. It’s especially powerful at a classic rock station. Mark and NeanderPaul, KSLX, Phoenix know and love the music they play. They found a local promoter who has had hundreds of encounters with the format’s iconic artists and convinced him to tell them stories about a few. This clip proves the power of talking about the music and telling stories as the promoter tells a terrific tale about Lindsey Buckingham (from Fleetwood Mac) and how difficult he was to deal with.

John and Tammy, KSON, San Diego He Saves the Animals

September 27, 2020

No doubt everyone is looking for bright white lights in all the morass of the world. John and Tammy, KSON, San Diego excel at not only pointing out the positive, but being supportive of their listeners. What do fans want more than people who will root for them, care about them, and make them the star of their show? With all the wildfires in southern California, they heard about a listener (an ex-Marine) who’s dedicated to one mission: saving the animals. Here’s a break of total humanity, and a reminder that good does exist in the world. This is exceptionally relevant given how big the fires are. The guy comes on, tells stories (in fact, he tells his stories), and moves John and Tammy as well as other listeners. Go earn images, prop up your audience, and remind your fans that when they turn to you, the world isn’t such a bad place after all.

Kick-Ass Audio Breaks

AMP 103.3, Boston TJ’s Street Match

KUBL, Salt Lake City Lexi and Banks That’s All I Need To Know About You

John and Tammy, KSON, San Diego Name that Halloween Candy

Mark and NeanderPaul, KSLX, Phoenix The Lindsey Buckingham Story

John and Tammy, KSON, San Diego He Saves the Animals

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