Radio Show Content | Audio Breaks

John and Tammy, KSON, San Diego He Saves the Animals

September 27, 2020

No doubt everyone is looking for bright white lights in all the morass of the world. John and Tammy, KSON, San Diego excel at not only pointing out the positive, but being supportive of their listeners. What do fans want more than people who will root for them, care about them, and make them the star of their show? With all the wildfires in southern California, they heard about a listener (an ex-Marine) who’s dedicated to one mission: saving the animals. Here’s a break of total humanity, and a reminder that good does exist in the world. This is exceptionally relevant given how big the fires are. The guy comes on, tells stories (in fact, he tells his stories), and moves John and Tammy as well as other listeners. Go earn images, prop up your audience, and remind your fans that when they turn to you, the world isn’t such a bad place after all.

David, Sue, and Kendra, Magic 106.7, Boston The Toy Hall of Fame

September 20, 2020

There are very simple things you can do to make a good, very relatable break, even better. David, Sue, and Kendra, Magic 106.7, Boston were talking about the toys that are due to be inducted into the Toy Hall of Fame. This is very logical content, especially for their audience. The team gets to reminisce about toys from their childhood, bringing back terrific memories for listeners. Psychologically, retro content like this makes people feel warm and safe and reminds them of a happier time in their lives, especially now with all the craziness. What accelerates this break below and makes it even better for the audience is the simple use of audio. They talk about a toy, and here’s audio associated with it (i.e. the TV commercial for it). It’s in that audio that the content comes more alive and they are in a better spot to keep listeners engaged in their topic. In every break you do, ask when mapping it out, what audio exists (or what audio can you create) that will help that break perceptually for listeners who bore easily with just conversation.

WRAL, Raleigh A Customized Calm App

September 13, 2020

We are always going for images. Being real, having fun, and doing something different with a big topic. Here’s MIX Mornings with Kyle, Bryan, and Sarah on WRAL, Raleigh. First, hear how they accrue all those images above. Then, listen to this break and ponder how much work it took to put less than three-minutes of a very strategic break together. The main topics they fuse are back-to-school and the Calm App everyone seems to have. They had to conceive the idea, then write and record the payoff, then find a listener to tell a relatable story (breaks are always better when a listener is involved), then construct the entire break. There’s much pressure on shows to get it done faster because listeners’ attention is scant. That, in most instances, requires more prep, not less. Unless you are a completely defined show, which takes many years, the days of turning on everyone’s microphones and talking around a topic until you think you’re done are not as effective to hold on to listeners, who have a ton of choices for content, connection, and entertainment when you’re on.

The Josie Dye Show, Indie 88, Toronto The Doctor Endorses Glory Holes

August 30, 2020

You’ve got questions, we’ve got answers! The cast at The Josie Dye Show with Matt and Carlin, Indie 88, Toronto are very inquisitive people. This is a key attribute in talent listeners gravitate to. With Covid-19 still a Hot Topic, the team continues to wonder about the disease and its impact on the community. They found a doctor to answer their questions, who comes on when they do. They key here is that this isn’t any doctor, it’s one who has something to say and they have chemistry with. That’s what makes this great, because the conversation took an odd turn after the topic of hooking up came up with the doctor. Someone brought up that glory holes were okay (look it up if you don’t know). The chemistry with the doctor drove the rest of the conversation, with it ending where a board-certified doctor endorsed having sex using them. Find experts for the show, but make sure they have something to say, can add to your conversation, answer the questions you have on whatever topic you’re discussing, and you vibe with, because that will drive how engaging it is.

Mark and NeanderPaul, KSLX Phoenix with The Tide Pod Tub

August 23, 2020

We all agree that real life is very important as content for your show. Sometimes, it’s the very little things that become the biggest, and most memorable. How many Tide Pods should be used when doing your laundry? This was the real life content tackled by Mark and NeanderPaul, KSLX, Phoenix last week. Mark saw that his wife put two Tide Pods into the laundry. Once she stepped away from the washing machine, he fished one out, believing it should only be one. And he never told her. This resulted in calls about the correct number of Tide Pods that should be used with a full load. You might be interested to learn that, according to the company, it’s….two! This is great content – Mark and Paul created this break beautifully around the topic by adding in a couple of phone calls (one at the very beginning to grab you) as well as a quick quiz with a co-worker to find out how many she uses in the laundry. Overall, this is a small thing which will become a big thing.

Kick-Ass Audio Breaks

John and Tammy, KSON, San Diego He Saves the Animals

David, Sue, and Kendra, Magic 106.7, Boston The Toy Hall of Fame

WRAL, Raleigh A Customized Calm App

The Josie Dye Show, Indie 88, Toronto The Doctor Endorses Glory Holes

Mark and NeanderPaul, KSLX Phoenix with The Tide Pod Tub

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