Kick-Ass Audio Breaks

Marry opposites and you get comedy.  Humor happens when you do that.  What are lots of people doing now that the holidays and all that eating are over?  Trying to lose weight by crowding area gyms.  In a brainstorm about opposites last year at this time, Karen Carson in the Morning with Johnny Minge and Intern Anthony, WNEW-FM, New York decided it might be fun to camp out at a gym close by the station and offer those leaving a doughnut just to see what they’d do.  Here’s a compilation of the absurdity when Johnny did that.  Great on-air content in the moment, but an even better video for social media (see it here), which still lives in their feeds and was viewed thousands of times because we married opposites to create the fun.

Every show has an issue with phones.  Listeners aren’t calling to participate in phone topics or games like they used to.  The reason is obvious:  they can interact with their favorite shows in other ways (texting, social media) and they’re simply too busy to phone in.  When we talk about using listeners to help a break sparkle, there are other ways to do this past opening the phones.  Kira and Logan, WOKQ, Portsmouth, NH have assembled The Tribe.  These are the opinionated and fun co-workers in their building.  They’ve figured out all the ways they will need other voices to elevate a content break early in the week.  Then assemble The Tribe in a studio and ask them to participate.  Here’s an example of them doing this.  Airing something like this actually makes the phones ring more.  It’s a simple way to make content more than just the team talking with one another so those not calling in are entertained.