The BLUF (bottom line up front): Radio doesn’t have a listening problem. It has a top-of-mind-awareness problem. For whatever reasons (and there are many – looking at you corporate lawyers, over-worked brand managers who might be scared to take a chance, and morning talent who enjoy their comfort zones) much of what we do is […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2025-03-02 06:03:522025-05-21 05:45:32Be Bold or Get Cold
What’s it like to listen to 7-8 hours of morning radio each day? Well, you’ll need to sit with me each morning to find out. Each show gets one hour of listening so I can get a sense of what they’re up to. The goal for any show and any talent is to conquer content […]
The BLUF (Bottom Line Up Front): If not tended to strategically, brands can become cluttered, busy, and listening can be less satisfying. It’s on us to clean that mess up so our fans have a good experience when they tune in. Why It Matters: Radio is fighting for every quarter hour. There’s so much competition […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2025-01-31 06:03:242025-02-03 08:17:56Cleanup on Aisle Four (Part 2)
Be Bold or Get Cold
The BLUF (bottom line up front): Radio doesn’t have a listening problem. It has a top-of-mind-awareness problem. For whatever reasons (and there are many – looking at you corporate lawyers, over-worked brand managers who might be scared to take a chance, and morning talent who enjoy their comfort zones) much of what we do is […]
Steve’s Pet Peeves Volume 2
What’s it like to listen to 7-8 hours of morning radio each day? Well, you’ll need to sit with me each morning to find out. Each show gets one hour of listening so I can get a sense of what they’re up to. The goal for any show and any talent is to conquer content […]
Cleanup on Aisle Four (Part 2)
The BLUF (Bottom Line Up Front): If not tended to strategically, brands can become cluttered, busy, and listening can be less satisfying. It’s on us to clean that mess up so our fans have a good experience when they tune in. Why It Matters: Radio is fighting for every quarter hour. There’s so much competition […]