I’m an Apple guy and just ordered their new MacBook Pro. It’s received stellar reviews and it’s time to update my laptop, so I placed my order. One thing Apple gets better than any other of the hundreds of brands I interact with is that they know they’re not in the technology or computer business. […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2021-11-14 14:59:542021-11-15 08:44:00Expectations Are the Thief of Joy
Program directors and talent wonder the same question: when will we get ratings? Managers and sales folks ask a different question: when will the show help me make money? The trajectory has always been the same to answer both questions: Content leads to… Images which lead to … Perceptions which lead to… Ratings which lead […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2021-10-15 10:44:352021-10-17 08:22:37When Will My Show Make Money?
I’ve spoken before in Planet Reynolds about the foundational elements every show needs to be strategic: what is the show about (its “plot”)? What is your game plan for character development? Is the cast focused on earning the right images to drive loyalty? Does the show have significant benchmark appointments, that cannot be duplicated, which […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2021-10-03 11:06:502021-10-04 15:37:31Grading Your Morning Show, Giving It All C’s
Expectations Are the Thief of Joy
I’m an Apple guy and just ordered their new MacBook Pro. It’s received stellar reviews and it’s time to update my laptop, so I placed my order. One thing Apple gets better than any other of the hundreds of brands I interact with is that they know they’re not in the technology or computer business. […]
When Will My Show Make Money?
Program directors and talent wonder the same question: when will we get ratings? Managers and sales folks ask a different question: when will the show help me make money? The trajectory has always been the same to answer both questions: Content leads to… Images which lead to … Perceptions which lead to… Ratings which lead […]
Grading Your Morning Show, Giving It All C’s
I’ve spoken before in Planet Reynolds about the foundational elements every show needs to be strategic: what is the show about (its “plot”)? What is your game plan for character development? Is the cast focused on earning the right images to drive loyalty? Does the show have significant benchmark appointments, that cannot be duplicated, which […]