Imagine a total stranger walking up to you on the street and baring their soul. Telling you a story of great weakness and vulnerability in their life. That would be odd, right? But that’s exactly the kind of relationship we want with our audience. They’re total strangers to us, yet we aren’t to them. Which […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2022-05-29 16:07:542022-05-29 16:50:47A Pivot Point for Top Talent
Many of us read in Malcolm Gladwell’s book, Outliers, that it takes 10,000 hours of intensive practice to achieve mastery of a complex skill. Which brings me to show prep. Back in the day, personality-driven shows could get away with winging it. No longer, though. The audience’s expectations, along with their A.D.D., won’t allow any […]
I worked with a show many years ago that was, to put it politely, “ratings-challenged”. The program director and I knew the issues were rooted in relevance of content, not being local enough, and a lack of unique treatment of those content choices to stand out. But what we do is people management so we’d […]
A Pivot Point for Top Talent
Imagine a total stranger walking up to you on the street and baring their soul. Telling you a story of great weakness and vulnerability in their life. That would be odd, right? But that’s exactly the kind of relationship we want with our audience. They’re total strangers to us, yet we aren’t to them. Which […]
Practice Makes Permanent
Many of us read in Malcolm Gladwell’s book, Outliers, that it takes 10,000 hours of intensive practice to achieve mastery of a complex skill. Which brings me to show prep. Back in the day, personality-driven shows could get away with winging it. No longer, though. The audience’s expectations, along with their A.D.D., won’t allow any […]
We’re Gonna Need Better Prizes
I worked with a show many years ago that was, to put it politely, “ratings-challenged”. The program director and I knew the issues were rooted in relevance of content, not being local enough, and a lack of unique treatment of those content choices to stand out. But what we do is people management so we’d […]