Many of us read in Malcolm Gladwell’s book, Outliers, that it takes 10,000 hours of intensive practice to achieve mastery of a complex skill. Which brings me to show prep. Back in the day, personality-driven shows could get away with winging it. No longer, though. The audience’s expectations, along with their A.D.D., won’t allow any […]
I worked with a show many years ago that was, to put it politely, “ratings-challenged”. The program director and I knew the issues were rooted in relevance of content, not being local enough, and a lack of unique treatment of those content choices to stand out. But what we do is people management so we’d […]
No standout show or talent in radio got there by guessing at it. The Ryan Seacrests and Howard Sterns of our industry ascended to iconic status (iconic: great ratings, tons of revenue) because there was a strategic process in place to get there. Does your show have one? More importantly, do your talent have the […]
Practice Makes Permanent
Many of us read in Malcolm Gladwell’s book, Outliers, that it takes 10,000 hours of intensive practice to achieve mastery of a complex skill. Which brings me to show prep. Back in the day, personality-driven shows could get away with winging it. No longer, though. The audience’s expectations, along with their A.D.D., won’t allow any […]
We’re Gonna Need Better Prizes
I worked with a show many years ago that was, to put it politely, “ratings-challenged”. The program director and I knew the issues were rooted in relevance of content, not being local enough, and a lack of unique treatment of those content choices to stand out. But what we do is people management so we’d […]
Great Shows Don’t Happen by Accident
No standout show or talent in radio got there by guessing at it. The Ryan Seacrests and Howard Sterns of our industry ascended to iconic status (iconic: great ratings, tons of revenue) because there was a strategic process in place to get there. Does your show have one? More importantly, do your talent have the […]