Shop Local, Listen Local

The holiday season means shopping is in full force.  And for local mom-and-pops, what happens this time of year makes or breaks their business.  Do Shop Local, Listen Local.  Let locally-owned businesses comes on to tell your audience about themselves.  Then ask them to listen local – to put your radio station on in their shop so you each can be supportive of the other.  If you do this, make sure you offer it to the local clients of the station first.