Sue and Kendra, Magic 106.7, Boston with The Coach Who Never Talks Football

You live in one of America’s biggest sports city and target women.  Despite that, you’d never talk to the NFL coach in town because women don’t care about sports, right?  Well…not if you’re Sue and Kendra, Magic 106.7, Boston.  They wanted to talk to the new head coach for the Patriots so they asked if Coach Vrabel would come on.  Once the yes rolled in, the work began.  Because this audience doesn’t want to hear X’s and O’s or worse, sports cliches to the standard questions, they set about something different.  They wanted to learn about the coach as a human being – their entire chat was to show his genuine side.  Some shows would think just getting the coach is enough.  These guys set about asking what they wanted to learn about him personally, believing the audience would want the same.  What they got is a one-of-a-kind interview that connected with the audience.