WNOU Happy Mother Fucker’s Day

Kyle & RachelUsually for Mother’s Day, shows will default (as they should) to the syrupy and sweet.  What stands out, though (if it fits the brand) is something with edge and attitude.  That’s why, for the holiday, Kyle and Rachel, Radio NOW, Indianapolis, did something this past week called “Happy Mother Fu%#er’s Day”.  They invited listeners to call and wish a Happy MF Day to the person who most recently did them wrong.  Yes, the did bleep the necessary word!  Below are the set up break and the subsequent break with listener calls.  This one cut through!