We always preach that the prize doesn’t get you the true win in a game or station contest, but the way you give it out. Amanda and Jesse, B105, Cincinnati, had Rascal Flatts tickets to give out. With the group coming to town for a concert, just taking caller ten on their fun afternoon show would have been blah, blah, blah to the audience. So they came up with a game called “Rascal Cats” where they replaced a word in a Rascal Flatts song with a cat screeching. This works for a few reasons: it’s vicarious (it gets passive listeners to play along) and those who have no interest in winning are laughing because of the twist.
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