WUSN Lisa’s Sister on Her Wedding

wusn_lisaray_500x350There is no better character development then when you put relatives on, participating in a story about that cast member who might have a dilemma the audience can relate to and walk away having an opinion on.  Lisa Dent from Lisa and Ray, WUSN, Chicago is about to get married again.  Hence the “can she wear white” controversy.  Lisa had heard a relative said she couldn’t.  So, the show talked about this (highly relatable) and then they got her sister on to participate in the conversation to find out the real deal.  When you use relatives to advance a story line, you get new energy and a fresh level of conflict to hook the audience and move them into position to have an opinion, which makes the break very real and very sticky.