Radio Show Content | Audio Breaks

Christine and Salt, 96.5 TIC-FM, Hartford with Savannah Guthrie

February 22, 2026

It’s very important for every show to align with whatever the biggest topics are of the day. That adds relevance to your show and a timeliness that generates more attention than defaulting more often to topics that are evergreen. I’ve long taken the position that a filter should be: can this topic also be done next Wednesday? If the answer is yes, replace it with something going on right now and it will be better. Salt and Christine, 96.5 TIC-FM, Hartford are institutions in the market. They know everyone given their tenure and use that to their advantage. For one more break on the Savannah Guthrie story (if I don’t have to explain the story, that means it’s highly familiar to your audience), they invited on a local TV anchor who’d had a somewhat similar experience as Savannah and had even met her. Here’s a first-person story that makes the conversation interesting, riveting, and memorable.

Karson and Kennedy, MIX 104.1, Boston with Karson’s Testosterone-Fest

February 15, 2026

Nothing beats self-deprecating humor. It’s disarming when a talent feels comfortable enough to share a story of a fail and allows others in and out of the studio to mock them. Sometimes the best character development comes from your flaws and weaknesses. Masters at this are Karson and Kennedy, MIX 104.1, Boston. Karson boasted to some golf buddies about his son’s lacrosse team. Then his testosterone started to show and it got uncomfortable. Break one includes Karson’s wife, Lana, who’s always money because she puts Karson in his place and the audience loves it. Quick note – listen to the first 15 seconds of the first break and hear how Karson teases that his wife is coming up before he tells the story to build anticipation and hold on to listeners. Break two are listeners chiming in to advance the story line. All around, smart, unique, funny character development.

Logan and Sadie, WINK-FM, Ft. Myers, FL with the The Divorcee Divas

February 8, 2026

A client comes to us with a $1000 gift card for a Valentine’s Day promotion. The default might be to have listeners text or call us throughout the week to qualify to win it. Then on Friday, randomly choose one and call them to share the good news. BORING! BORING! BORING! At Logan and Sadie, WINK-FM, Ft. Myers, FL, we brainstormed the opposite of Valentine’s Day to create story-based content that both those who wanted to win it and those who just come to us for content and connection (99% of listeners) would find entertaining. That’s always the challenge whenever you have any prize. Through the week, we will take Valentine’s Day horror stories (opposite #1). Now, how to decide who wins? We found two women who were recently divorced (opposite #2) to listen and choose. Which would you do? The first idea to get qualifiers via text or phones (BORING!) or an idea that compels stories into your show of the opposite of the holiday? Here are two examples of what they got.

Kyle, Bryan, and Sarah, WRAL-FM, Raleigh with Love Him or List Him

February 1, 2026

There are tons of relationships features out there. Some around forever (Second Date Update, War of the Roses). Then there are new presentations. Take Kyle, Bryan, and Sarah, WRAL-FM, Raleigh who do Love Him or List Him. Yup, you’re right. The name is close to the very popular HGTV show, Love It or List It. That’s on purpose – there is such equity in the TV show name that to use something similar helps it cut through. It follows the same pattern as all features like this. Break #1 is the dilemma – a caller had a first date with someone and something happened which made them wonder if they should have a second date. Callers chime in. Then you go back with the advice. Relationships content may be the most universal you can do. It’s very relatable to everyone, because all of us are in all kinds of relationships. Here’s a new, more contemporary frame to do a relationships feature if the others are taken in your market (plus the opening jingle is an ear worm).

Gregg, Freddy, and Danielle, MIX 104.1, Boston with Grams Jams

January 25, 2026

When you have a prize, you can do one of two things. Take the easy (and lazy) way out by asking for caller ten. Or you can create a fun idea that gets both a winner and (most importantly) earns you important perceptual images with the 98% of those tuning in who won’t call for a contest, but need their win, too. And that’s a play-along game they can have fun hearing. Gregg, Freddy, and Danielle, MIX 104.1, Boston’s afternoon show work hard at this, knowing that caller ten contests are meaningless chatter-that-doesn’t-matter to the vast majority of those who come for great content, a human connection, and to have a good time. So, they developed a fun game called Gram’s Jams where Danielle’s grandmother reads a lyric of a song they play. The correct caller gets the prize then they play Gram reading her lyrics over that part of the song. A win not just for contest players, but for everyone else, too.

Kick-Ass Audio Breaks

Christine and Salt, 96.5 TIC-FM, Hartford with Savannah Guthrie

Karson and Kennedy, MIX 104.1, Boston with Karson’s Testosterone-Fest

Logan and Sadie, WINK-FM, Ft. Myers, FL with the The Divorcee Divas

Kyle, Bryan, and Sarah, WRAL-FM, Raleigh with Love Him or List Him

Gregg, Freddy, and Danielle, MIX 104.1, Boston with Grams Jams

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