Audio

Garret and Katie, WOKQ, Portsmouth, NH with Lights, Camera, Langley

July 26, 2026

The topic you choose makes you relatable (“they talk about things I am interested in”), but it’s the treatment of those topics (what you do with them) that makes you memorable. Radio is a series of experiences for the audience. Moment-by-moment, if it’s relatable and entertaining, the audience will tend to stick around or return. Want extra TSL? Focus not just on the topic, but what you do with it to hold the audience’s attention for those few minutes. Garret and Katie, WOKQ, Portsmouth, NH had Ella Langley tickets to give out. They know that only 2% of the audience will try to win them. So they knew they needed to focus on entertaining those not trying to win them (the other 98%). Part of Katie’s character is that she is an actress. So, to build her character around that attribute and entertain those not looking to win the tickets, they did Lights, Camera, Langley. Create humor with your treatments and the audience who controls a lot of TSL will stick around or return because you have those images.

DJ Zog and Ivy Unleashed, Power 96, Miami with The Name Game

July 12, 2026

On the show DJ Zog and Ivy Unleashed, Power 96, Miami, they’re always making fun that Ivy can’t remember the names of callers seconds after they introduce themselves. For those of us with the disease PCB (Permanent Content Brain), we see breaks of character development in all of this! We hatched this idea where listeners would come on, introduce themselves, and attach an interesting fact about their life to the audience and Ivy. She then had to hold on to the fact and person’s name (no writing anything down) for 24-hours. The next day at the same time, the callers came back on, reminded her of their interesting personal fact, to see if Ivy remembered their name. Did she succeed? Here’s the audio.

The Morning Bullpen, KILT-FM The Bull, Houston with Erik’s Aunt Passes

July 5, 2026

Human beings are multi-dimensional. Those in life you have a deep relationship with can show their many sides. Sometimes funny, other times serious. To build a substantial relationship with your fans, you must be able to show all those sides. When you can dig deep (in your life), you’re a true original talent. Such was with George, Mo, and Erik with a K (The Morning Bullpen), KILT-FM The Bull, Houston. Erik’s favorite aunt passed away. Many shows would just ignore this. I always wonder why? If I’m close to you personally, to build that deeper relationship, wouldn’t you share that with me in real life? Erik eulogized his aunt in a break on the show because it was weighing on him heavily. Can you be this honest with your audience?

Elizabeth and Radar, 99.1 The MIX, Milwaukee with Fling or Forever

June 28, 2026

I have great respect for shows that take what could be standard, pro forma content, and twist it even slightly to make it more effective. Summer is upon us and that brings back memories for many of summer flings. Did you have one in your life? You didn’t have to in order to relate to this topic. Elizabeth and Radar, 99.1 The MIX, Milwaukee know the power of both nostalgia and storytelling. They took calls from listeners who told them a story about a summer romance they once had. At the end, they had to guess if the romance was a fling or forever. What’s best is that twist – in the frame of the topic, listeners followed along and guessed in their minds, too. Creating content that listeners had to pay attention to because of how it was designed.

Karen Carson with Johnny Minge and Intern Anthony, WNEW-FM, New York with That Thing on Your Ring

June 21, 2026

We’re in the audio and video business now. Which is why Karen Carson in the Morning, with Johnny Minge and Intern Anthony, WNEW-FM, New York have added a new feature to their show they do on occasion called That Thing on Your Ring. Listeners call to talk about the odd thing their Ring doorbell camera picked up in the yard. Great stories with proper call screening – always fun and interesting to hear. But this feature has evolved! Because we must also have video for social media, the team now gets callers to send them the videos, which are stamped with the show and station logos and used on their social media feeds to entertain fans there with great content, too.

Kick-Ass Audio Breaks

Garret and Katie, WOKQ, Portsmouth, NH with Lights, Camera, Langley

DJ Zog and Ivy Unleashed, Power 96, Miami with The Name Game

The Morning Bullpen, KILT-FM The Bull, Houston with Erik’s Aunt Passes

Elizabeth and Radar, 99.1 The MIX, Milwaukee with Fling or Forever

Karen Carson with Johnny Minge and Intern Anthony, WNEW-FM, New York with That Thing on Your Ring

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