WBMX, Boston This Mom is On Strike
You want to connect with your demo? Understand what their life is like day-to-day. These are conversations you should also be having in your prep sessions – even asking people in the building who are the demo about the things going on in their lives to broaden the conversation. Karson and Kennedy, MIX 104.1, Boston, heard about a local woman who was going on strike in her home because her kids and husband did nothing around the house. The easy part is getting her on for an interview. Elevate the creative by committing to checking on her regularly throughout the strike for support and then bringing the narrative arc to a conclusion for her and the audience by brokering a peace accord. One of the check-ins is below. Every female listening to this show is nodding in agreement and laughing along with the storyline, forging yet another connection point for the talent with the demo.
When telling a personal experience story, consider in prep a new question that will improve the energy of the break by asking, if the story includes other people, if having them tell it with you makes it more whole. Brando, on Spencer’s Neighborhood, 106.5, The Arch, St. Louis, had an exchange with his young son and wife which resulted in the kid commenting on who the boss was in the family. Had the team just allowed Brando to tell the audience everything, including what his son and wife said, it would have been somewhat one-dimensional, devoid of a certain authenticity and energy as he was speaking for the other people in the story. Not here. The team appropriately had Brando’s son and wife on-the-air to recount their parts, thus making the story more organic and fun, creating great dimension to keep the audience engaged throughout.