AMP 103.7, Dallas Luckey Gets His Report Card
Considering most of your listeners spent time with their families over the holiday, it’s always fun to get a perspective of a show member by someone else in the family. Enter Producer Luckey, who is part of the team at Fast in the Morning on AMP 103.7, Dallas. The team regularly does character development by checking on the two main co-host’s spouses. That this show leans younger, it also means they can involve their producer, Luckey, who’s single – so they see if he’s been a good son by talking to his mother. Character development comes primarily two ways on any show. By you giving your honest take on the topics of the day (the audience will know if you’re faking a perspective). And by being vulnerable enough to let us into your life by the stories you tell. Luckey’s mom shoots the audience straight on how good he was as a son in the previous few days. Nathan and Sybil make every attempt to stir the pot for even better story-telling and character development. All around, a very strategic break!
Shows need signature features – being known for something helps define the program and its sense of humor. Locked in features also cause appointments, resulting in more PPM meters. Mark and NeanderPaul, KSLX, Phoenix do the 30-Second Song Challenge each morning – it works because it’s fun, vicarious, and further aligns the show with the critical station music images that it’s the classic rock authority in the market. On occasion, doing something atypical with an established feature helps it stand out again. Which is why they got Alice Cooper, who runs a syndicated show on the station each evening, play the game. Listen as the iconic rock star fails miserably and flames out. Another moment which causes talk for the show and helps the feature cut through.