Considering most of your listeners spent time with their families over the holiday, it’s always fun to get a perspective of a show member by someone else in the family. Enter Producer Luckey, who is part of the team at Fast in the Morning on AMP 103.7, Dallas. The team regularly does character development by checking on the two main co-host’s spouses. That this show leans younger, it also means they can involve their producer, Luckey, who’s single – so they see if he’s been a good son by talking to his mother. Character development comes primarily two ways on any show. By you giving your honest take on the topics of the day (the audience will know if you’re faking a perspective). And by being vulnerable enough to let us into your life by the stories you tell. Luckey’s mom shoots the audience straight on how good he was as a son in the previous few days. Nathan and Sybil make every attempt to stir the pot for even better story-telling and character development. All around, a very strategic break!
Archive for month: November, 2017
Two phone topics! First, ask listeners to finish this sentence: “Thanksgiving was going great until (blank) showed up.” Here’s another – today is Cyber Monday. See if any listeners will admit that they’re going to work today, but will really spend all their time shopping online.
Shows need signature features – being known for something helps define the program and its sense of humor. Locked in features also cause appointments, resulting in more PPM meters. Mark and NeanderPaul, KSLX, Phoenix do the 30-Second Song Challenge each morning – it works because it’s fun, vicarious, and further aligns the show with the critical station music images that it’s the classic rock authority in the market. On occasion, doing something atypical with an established feature helps it stand out again. Which is why they got Alice Cooper, who runs a syndicated show on the station each evening, play the game. Listen as the iconic rock star fails miserably and flames out. Another moment which causes talk for the show and helps the feature cut through.
Take a survey of workers on your show this week to find out what time their offices close on Wednesday for the long holiday weekend. Give A+’s to the bosses who go with noon, and an F-minus to those keeping their workers until 5pm (no names so you’re not sued!).
Almost time for Santa so putting kids on fits any radio brand! Go find a bunch of cute kids and ask them, based on the last year, if their brothers and sisters deserve to be on Santa’s naughty or nice list – then ask why.
We’re now about a week away from Thanksgiving. How about finding someone who did something nice for you (or a listener) once in life, get them on, and publicly thank them for putting goodness in your world?
In a recent article, Jerry Lee, the iconic owner of B101, Philadelphia, noted that one of the principles of engaging an audience is that relevancy drives a connection. We preach this all the time to shows – the more you tell stories where the listener can think, “Yup, me, too” you have a potential connection point to start or evolve a relationship. Koz and Jen, WTMX, Chicago, had one such moment (they actually have many!). Jen’s daughter came home after being out with her husband for an afternoon of errands. The kid was bouncing off the walls. Jen couldn’t figure out why, then her husband admitted he gave her a super-sized Mountain Dew. The daughter had never had so much caffeine and sugar. Boneheaded husband move! Which lead to a phone topic of moves your spouse made with the kids that didn’t work out (one father ate five gallons of ice cream with his kids for dinner when his wife was out). Relevancy drives connection. Sometimes it’s not rocket science! This might be simple storytelling, but it’s powerful, intimate, vulnerable radio.