KS95 Shannon Cleans Phone on Her Boobs
What could be more fun than poking fun at your co-host? Ryan and Shannon, KS95, Minneapolis, have this very playful brother/sister relationship on-the-air and the audience eats up that vibe. Ryan has caught Shannon cleaning the screen of her phone in a very odd way. Instead of just confronting her about it on the show, listen to the very creative thing he did and the way he involved listeners in the rollout of the break. This was very silly and intriguing to those just listening and maximized Shannon’s reaction and the audience’s interest in seeing what she was doing.
Conflict creates compelling conversation and entertainment. Not necessarily conflict in the form of arguing. But conflict in a disparity of points-of-view. Add in sex as a central topic and an innovative way to do it and you have the makings of a unique, highly memorable and fun feature. Mojo in the Morning, Channel 955, Detroit, do this so well they own the market. “Six on Sex” takes a father and daughter (conflict) with dad asking his kid increasingly uncomfortable questions about her sex life on-the-air. This feature is one of the many reasons so many morning shows in radio admire them.
With the concert season in full swing, tying into the music scene in your market, especially stuff in format, is always a smart move. Luke Bryant is a fun show – this, in fact, is Luke’s persona (or “character” if we put it in radio terms). Ryno and Tracy, KYGO, Denver, had tickets to the local Luke concert. One thing we’ve learned in PPM is that taking caller 10 for anything is almost worthless. To the non-contest players (99% of your listeners), that’s a lot of blah, blah, blah. Knowing the big win is in earning images with how you give something out, Ryno and Tracy did “Lick It For Luke” where if a cast member licked the randomly chosen item on-the-air, the caller won the tickets. This is innovative and very fun for those who really don’t care to win the tickets who just turn the show on to have a good time.
How honest can you be with the audience? Can you bare your soul and let them in your life? Can you share true emotion and the most intimate details of your life with them? There are two examples of talent who did this flawlessly in the last week. Ebro Darden of Ebro in the Morning, HOT 97, New York completely changed his show the morning after the horrific shootings in Charleston. He so connected with his audience and reflected back to the community their emotions that the New York Times took note. Read the article 
While we always endeavor to have fun and create humor in almost everything we do (humor is the biggest reason listeners turn on a show), it’s those very human moments that create sticky characters on a radio program. These are the times you become most memorable because you’re showing an immense humanity and giving listeners a peek inside your soul. Drex, from Drex, Cassiday, and Tingle, Star 94, Atlanta, decided to write a letter from his heart and read it to his father on-the-air in anticipation of Father’s Day. What we eavesdrop on is true emotion and authenticity which gives listeners a sense of who he is as a person. Note when his partner, Tingle, steps in with some humor to lighten things up, creating two great moments inside this very valuable break.
Our agenda is to always satisfy the reason listeners turn the morning show on each day – to entertain them. The audience comes to us as an escape from the realities of the world (there are rare exceptions to this rule) and want to have a good time. This is especially dicey when you interview a celebrity as they’re coming on to sell something. Jerry from Ben and Jerry’s wanted some airtime from The TJ Show, AMP 103.3, Boston, to promote an upcoming event in town. The cast instinctively knows they can’t sell Jerry’s event if they can’t first entertain the audience. Which is why the interview posted here was choreographed the way it was.
Bruce Jenner becoming Caitlyn Jenner has perplexed shows on how to create humor, given the sensitive nature of the topic. Enter Lisa and Ray, US 99.5, Chicago. One of their producers, Justyna, decided she wanted to “switch teams just like Bruce”! Predicated on the fact that she thought the Chicago Cubs players were cuter, Justyna decided to tell the audience she no longer was a White Sox fan and wanted to pledge a new allegiance to that city’s other baseball team. Here come the fun phones and great ideas on how she switches teams. It’s a great way to have fun with the Caitlyn Jenner story without every having to touch that sensitive rail of Jenner’s sex change.
There might not be anything more endearing to gain female listeners than putting kids on your show. Sean and Michelle, B103, Rockford, IL are both family people and believe that part of the audience knowing them is also them getting to know their kids, too. Sean’s son, Declan, is a very big part of the show. Declan got a coupon in the mail from Toys R Us. Here’s a break where Declan talks with his dad about wanting to write them a thank you note for doing this. Women melt, they connect with the show, you gain very positive family images from a break like this, and listeners come back again to be around that, resulting in more occasions.
You can tell people about something that happened or you can figure out how to bring them there through first-person storytelling. Rob and Joss, Froggy 92.9, Santa Rosa, CA work very hard to find people who have in-person experiences with the big stories they’re talking about. Here is a terrific example of them transporting their audience to last year’s Indy 500. The listener shared observations and commentary on things she saw, which heightened the entertainment value of the conversation. Using social media helps make doing this around any topic you’re talking about that much easier.