WGFB Kids Get Wishes on St. Patrick’s Day
Kids on female targeted morning shows are always a hit. Sean and Michelle, B103, Rockford, IL know how to use kids so women fawn. A couple of weeks ago when it was St. Patrick’s Day, Sean talked with his kids, telling them that they get wishes because of leprechauns. The result in this back-and-forth is that you meet a few strategic goals: Sean positions himself at the doting dad who loves his kids thus reflecting values women reward with great loyalty. And it’s damn funny so they’re laughing!
Dave and Veronica, WQYK, Tampa do something fun when they have concert tickets to give out. Knowing country listeners distaste for rap music, they marry the two genres to give them out. They take the lyrics of a popular country song and Veronica does them rap style. The listener has to guess the song to win. I especially like the jingle they use to stage the game, which has “we’re about to be silly” written all over it.
Games are best when they can also be played by listeners in their cars. John and Tammy, KSON, San Diego, do their version of The Pyramid called “The Friday Face Off”. Here’s one they take an extra step by using a category that completely fits the weekend The Grammys are on TV. This is topical, fun, shows the chemistry of the team, with listeners playing along. They want to have a good time when they wake up – this is a great example of that.
The best content ideas tend to come up when shows and I are just bullshitting on our weekly calls. A few weeks back, Stacey K and Jonah, HOT 101.7, Santa Rosa, CA were gabbing about how long the drive thru takes when getting coffee in the morning. So, we decided to test things by going to one and timing waiting in your car to order and pick up your coffee verses going in. This is relatable content being done in a very memorable way. It also has an element to it where listeners are glued to the radio to see how it ends, as they’ve considered it before, too.
It’s important to be where the listeners are psychologically. With recent bad weather in the nation’s capital, The Pablo Show, WPGC, Washington, DC decided to talk with listeners who didn’t want to go into work because of it. They chose one of the listeners and got their boss on the other line to request the day off for them. Be on the most important topics of the day for your market (on this day, it was the weather for DC) and do something with them that not only is fun, but cannot be replicated by anyone across the street because you thought to do it.
Two critical steps for any show to be successful is having a finite content plots and interesting, defined characters. At The J Show, B96, Chicago, one of the ways w eco this is by the parent of a cast member coming on and offering two stories about their kid. One is right, the other is fake. The audience has to figure out which one is true to win. In the process, we hear a great story and the cast member is further defined.
Listeners love to be let in on the relationships cast members have with each other and their families. In fact, making them feel like they are a part of your family is critical in developing loyalty from them. That loyalty equals huge levels of cume and TSL. Rob and Joss, Froggy 92.9, Santa Rosa, CA understand this. Which is why, back when Christmas season was in full force, Joss’s dad hung her Christmas lights. Except she had to make a confession to him. So she called him on the air to handle things. This is making listeners a part of the family.