Kevin Karlson, from Karlson & McKenzie, WZLX, Boston, is always making fun of his mom. In this break, Kevin pokes fun at and creates a game only he can do with listeners, over how his mother mangles words in the English language. Using your relatives is always smart…even better if you do something with them that’s unique and playful.
Sometimes the simplest breaks are seen as throw-aways by talent. Here’s Karson and Kennedy, MIX 104.1, Boston, talking about how Karson’s newborn son, Barrett, slept the previous night because he’s teething. This is very strategic content. Karson reminds listeners he’s a dad, it’s quite authentic, and as a result, it’s organically fun to listen to and connect with if you’re a parent.
Shows have a couple of different ways to share experiences they have in they market. They can talk about them and they can bring me there as a listener. Here’s a segment of Gene and Julie, KVIL, Dallas. Gene went to the DMV to get his license renewed. He brought a recorder to gather audio of the experience and all of a sudden, this break has more energy, comes more alive, and is more fun to listen to because of how he used it in the break.
Ever meet a porn star? Kyle, from Kyle & Rachel on Radio Now, Indianapolis, went out for drinks with friends one evening and ran into one. Instead of just talking about it on the show or doing a simple phone topic, they took it a step further. They put the guy on and let listeners ask yes/no questions before taking a guess at the unique thing the guy did for a living. This made the break vicarious, interactive, gave them more to create fun with, and built to an “oh wow” at the end when it was finally correctly guessed.
The listeners love it when Karlson and McKenzie, WZLX, Boston have Kevin Karlson’s mother-in-law on. Kevin just lost 40 pounds. His in-laws call the show to ask questions about it and make comments. This is truly original programming. It humanizes Kevin, we get the essence of his relationship with his in-laws, and it’s very funny!
Trivia always works on morning shows because is makes listeners play along. How you do the trivia, though, determines if it’s entertaining. Jimmy and Yvonne, on DAVE-FM, Atlanta, do “The Waffle House Aptitude Test”. They line up five callers and then ask the person who answers the phone at a local Waffle House five questions based on current events. However many of the five questions the person get right determines which phone line/listener wins the prize (i.e. if they get three right, the listener on line three wins).
Paul McCartney recently played in Chicago. Here’s a call Eddie and Jobo, on KHITS, Chicago, got from a male listener who’d gone to the concert the previous night with his son. Seems like the son didn’t come home, and the father speculated that he’d been picked up by a cougar at the concert. The team did the most logical thing. They teased the listeners into the next quarter hour that they’d call the kid’s cell to see if he or the courgar would pick up. This is a great way to extend listenership through two quarter hours of a program. You might be surprised what happens. Here are both segments.
Kyle and Rachel at Radio Now, Indianapolis, do this fun, interactive thing with listeners on occasion called “I Don’t Believe You”. Listeners call, give a one sentence story about something they may have experienced in life, and the morning show has to determine if it’s believable. Most stories told are true, so they get the details and entertain the audience in the process. It’s just another fun way to get listeners participating in the show around a vicarious feature.
Great games have a vicarious aspect to them which allow people listening to play along. Here’s J & Julian, on B96, Chicago, doing “Pregnant, Pissed, or Happy”. This is where they put a female listener on the air, ask her questions unrelated to any of the three conditions, then, based on her voice, try to determine if she’s pregnant, upset with something, or happy today. If she stumps them, she gets a prize – and all listening are playing along trying to figure it out, too.
Great phone topics come from real life experiences. Tiffany, from the Tiffany and Michael Show, B101, Philadelphia, was convinced by her husband to have a yard sale. This prompted the topic to listeners wondering the oddest item people have ever had purchased from them during a yard sale. PPM always reacts positively to entertaining stories from listeners. You might be stunned at what was said.