Bill Tafrow’s Driving Test

Tiffany & MichaelOne of the on-going jokes on the Tiffany and Michael Morning Show on B101, Philadelphia is how bad a driver news guy Bill Tafrow is.  So bad that we decided to test him publicly by setting up a narrative story arc over a couple of days to test him.  Here are two breaks from that arc.  The first is when Bill and the rest of the team get their written test results.  The second break is audio from the next day when Bill goes out with a driving instructor, who grades him very poorly.  These are terrific examples of character driven content.  These are the kinds of things listeners identfy with and remember.

The 5@6:45

Jimmy & YvonneCandy + PotterWe do a feature on a few shows called “The Five @ 6:45”.  Each morning at 6:45, the listener plays a trivia game based on a Hot Topic.  Each member of the show’s cast offers up their category, hoping the listener will choose them.  It’s a simple way to give out a prize and to do something those listening at home or in their cars can vicariously play along with.  Here are two versions.  One from Jimmy & Yvonne on DAVE FM, Atlanta and the other from Candy & Potter on KMPS, Seattle.

KMPS Senseless Survey

Candy + Potter“Senseless Survey” is feature where a show calls an unsuspecting citizen and asks them a bunch of totally senseless questions just to see how they’ll react.  The questions are quirky and funny and the feature is, too.  Here it is, as done by Candy & Potter on KMPS, Seattle.

Shanny’s Granny

Mojo in the MorningWhat could be more fun than having a cast member’s grandmother sing the hooks to popular hits as listeners vie to win prizes by naming the artist and title of the songs?  On Mojo in the Morning on Channel 95.5, Detroit, Shannon’s grandmother accepts the task.  Marrying the two concepts works to make laughter.  Listen to this segment called “Shanny’s Granny” and hear how they use all of the audio to have fun.

Lana Goes to Times Square

Karson & KennedyHere is an absolutely brilliant example of character develop (a critical building block for a successful show) through story telling on Karson & Kennedy, on MIX 104.1, Boston. Karson’s wife, Lana, the sweet southern belle, enjoyed her first trip to New York City.  Listen as she tells her Times Square story what happens to define the people on the program.  Kennedy, the big city gal, appears in almost every reaction to Lana’s experience.

Intern Mark Sanchez

Mojo in the MorningHere is a break from Mojo in the Morning on Channel 95.5, Detroit that is masterfully designed to play well in PPM.  Not because if its length (it’s about 8 minutes long) but because of four “pivot points” the team created inside the break.  A “pivot point” is where something is said or happens that says to listeners who might have grown bored with the break that they should pay attention because the next 60 seconds will be interesting.  The break is about a show intern who’s dating someone younger than him.  Listen for these “pivot points”:  when Mojo calls him “Intern Mark Sanchez”, when the actual age of the girlfriend is revealed, when the first caller says the words “child molester”, and when the intern’s mother calls in.  Every single one of these “lean in moments” was created by the team and did not happen by chance. That’s what prep does for you!

WBMX Ex-Boyfriend Poker

Karson & KennedyThe most universal topic any show can do is relationships.  There are many kinds of relationships and almost all conversation around them in relatable to the widest audience.  Here’s Karson & Kennedy, from MIX 104.1, Boston, doing a new relationships feature called “Ex Boyfriend Poker”.  This is where listeners come on and tell a story about an ex-boyfriend.  Best story wins something.

KMPS Hole in Wall Tour

Candy + PotterCandy & Potter at KMPS, Seattle do a “Hole in the Wall Tour” each fall and spring to get out and meet listeners.  It’s a Friday broadcast at a small breakfast diner in the metro.  During the last tour, we decided to find the most famous person who hailed from each small town we visited.  When we went to Sumner, WA, our choice was between the man with the Guinness Record for the world’s largest pumpkin (six tons!) and Wayne Northrup, who stars on “Days of Our Lives”.  Here’s a fun interview with Wayne.

Tiffany’s Mom Gets a Shake Weight

Tiffany & MichaelOne of the more effective methods of character development is when you put a family member on the show.  In this break from Tiffany & Michael’s morning show on B101, Philadelphia, the team, along with a listener, call Tiffany’s mom to find out if she’s used the Shake Weight recently purchased to work out.

Mom I’m Having an Affair With Tom

Karson & KennedyWhen the New England Patriots were still in the NFL playoffs, we knew we needed to tie into this topic but as a female-targeted morning show, Karson & Kennedy, on MIX 104.1, Boston, knew it couldn’t talk pure sports.  That’s why they came up with this fun feature called “Mom, I’m Having an Affair with Tom.”  One female listener, calling her mother on the other line, had to convince her she was having an affair Patriots QB Tom Brady.