Radio Show Content | Audio Breaks

Power 106, Los Angeles Owning Wiz Khalifa

February 7, 2016

power106_cruz_500x350 There have been some stellar things done by Reynolds Group morning shows in the past several months. Here’s another. With core hip artist WIz Khalifa set to debut a new masterpiece, The Cruz Show, Power 106, Los Angeles, seizes the moment. Not only in allowing Wiz to take over the show (where anyone tuning in at any point during the program gets some of Wiz), but in what they did to promote the day. The video piece at the link below lasts just two-minutes, yet has been seen and shared online 10-million times because it’s so funny. The team successfully brought two topics together: Wiz’s new effort and Adele’s hit song “Hello”. They get Wiz, known for his pot smoking, to do his version of her song, thus garnering lots of eyeballs and laughter. Creating talk around the topics of the day requires an interesting, humorous, and unique twist. This one by this great morning show is an A+ all the way around.

KYGO Owning the Broncos

January 31, 2016

Ryno & Tracy The biggest, boldest content you can do is something fun around something local. Live, local, and funny is the ultimate content, in fact. With the Broncos in the Super Bowl, Ryno and Tracy, KYGO, Denver have done a few things which are bulls eyes when it comes to sticky breaks around the highest relevant content of the moment. You’ll hear two examples below. One is the “Peyton Prayer” which has been done all season. In this weekly feature, a member of the clergy issues a prayer for the team. As you’ll hear, the goal is NOT to do religion, but use the vehicle to create humor. It’ll be quite obvious how this is done once you listen to it. The other is the “Broncos Roll”, a short, custom made song to support the team. In the latter example, music-based ideas really resonate with the audience. This fun song is their rallying cry of support for the team.

WUBE Rascal Cats

January 24, 2016

amandajesse_500x350 We always preach that the prize doesn’t get you the true win in a game or station contest, but the way you give it out. Amanda and Jesse, B105, Cincinnati, had Rascal Flatts tickets to give out. With the group coming to town for a concert, just taking caller ten on their fun afternoon show would have been blah, blah, blah to the audience. So they came up with a game called “Rascal Cats” where they replaced a word in a Rascal Flatts song with a cat screeching. This works for a few reasons: it’s vicarious (it gets passive listeners to play along) and those who have no interest in winning are laughing because of the twist.

MOJO Hi, This is Donald Trump…

January 17, 2016

Seizing the moment in pop culture extends past your content breaks so being about the topics of the day permeates everything you do. Detroit has a huge Muslim population. Mojo in the Morning, Channel 95.5, Detroit, excels at taking whatever is in the pop culture or news churn on any given day and owning it with their brand of innovation. The team had several liners cut by Eric Harthen, a great voice actor. Their audience knows it really isn’t Donald Trump voicing the lines – this is part of Mojo’s appeal – but they use Trump’s pronouncement to ban Muslims from entering the country to connect with and (important) entertain the audience with sweepers used to position the show as very contemporary and fun.

WUSN ‘Twas the Night Before Christmas

January 10, 2016

wusn_lisaray_500x350 Despite our being just past the holidays, here’s a break from Lisa and Ray, US99.5, Chicago, that really excelled. Like many popular morning shows, the team was offered an interview with country legend Trace Adkins. Not content to just do a Q&A centered around his agenda, the team made the off-air ask and then wrote a Chicago version of the classic “‘Twas the Night Before Christmas”. Trace consented and with his large, booming voice, read the poem in one of the breaks. We were uber local and affirmed our fun images. We always ask: what are we doing with this topic no one else thought to do? In doing so, we create an innovative moment which helps us bring the audience back again.

Kick-Ass Audio Breaks

Power 106, Los Angeles Owning Wiz Khalifa

KYGO Owning the Broncos

WUBE Rascal Cats

MOJO Hi, This is Donald Trump…

WUSN ‘Twas the Night Before Christmas

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