For even more inspiration, check out these breaks from my clients—and get a taste for what I bring to the proverbial table with my talent coaching.
Want me to show your team how to strategically develop kick-ass content that turns listeners into raving fans?
KSON John’s Mom on The Pope
One of the smartest things a show can do is make stars of their family members. It’s rare that we get a new Pope. More rare when an anchor calls his mom to see how it’s playing at her local church. In this clip from John and Tammy, KSON, San Diego, John checks in with his mother to find out the scuttlebutt at her place of worship.
WGFB Declan Turns Five
One way to bond with women is to talk about kids. An easy concept, right? Sean Henry, Lite Rock B103, Rockford, IL is the master. Sean’s son Declan just turned five. To celebrate, he played The Pyramid with his son. The category was things in fives. Way too cute. And women walk away loving Sean even more for being a great father.
WNOW Food Porn
We needed a simple, quick benchmark for an early hour of Ty Loves New York, on 92.3 NOW, New York City. Enter “Food Porn” where Bryan the Phone Screener and a listener talk very suggestively about an item they recently ate, attempting to make the other person laugh. It sounds dirty, but it isn’t.
KFGY Luke Bryant’s Dad
You must love a morning show that thinks outside the proverbial box. Approaching Father’s Day in June, Rob and Joss, Froggy 92.9, Santa Rosa, CA had a grand idea. Luke Bryant is one of country’s biggest artists right now. With the holiday upcoming that week, they found his father who offered up a unique take on the star. This is radio genius because no one else in the market thought to do it.
WBMX What They Did For Their Weekends
Karson and Kennedy, MIX 104.1, Boston, did something different after their long July Fourth holiday. They each kept an audio diary of things they did throughout the weekend. The goal was to air a mish-mash of audio, all of it reflective of what listeners were doing, too. Here’s their compilation break, aired on their first show back, which is also character building.