Radio Show Content | Audio Breaks

MOJO in the Morning Interviews Hillary, Bill, and Trump at Once

March 13, 2016

So Hillary Clinton agrees to come on your show to look for votes, considering your state’s primary is that day. Great score, right? If you’re Mojo in the Morning, Channel 95.5, Detroit, you know that just getting her isn’t enough. First the question of what you’ll talk with her about (don’t do policy…it’s not your brand and something everyone else would do). Then ask: what can we do with our one shot at a potential presidential candidate no one else will do. What can we weave into this interview that’ll entertain our audience (and drive the PD of our competitor crazy because we thought of it)? Enter Eric Harthen, who surprises Hillary with his imitations of Bill Clinton and Donald Trump. Everyone is in on the joke dso it doesn’t come off as fake. Listen as the show changes Hillary the Politician to Hillary the Human Being. If you were a listener and heard this break, would you leave talking about it? You bet you would. Audio of the full break is below, as well as video of Eric doing his voices during the interview.

106.5 The Arch A Baby is Born

March 6, 2016

spencersneighborhood_500x350 Why gab on-the-air about The Kardashians for the zillionth time when you can birth a baby? Brando and his wife, from Spencer’s Neighborhood, 106.5 The Arch, St. Louis, were about to have another child. The absolute best radio you can do is something no one else would think about. Brando and his wife consented to the baby being born live on the show. Imagine as you listen to this audio what every listener is doing. Especially women. They’re leaning in, listening, like they’re there. This one break, as expected, was clicked and shared way more than the others on the station website, even getting exposure from other websites because of how emotional and unique it was. This is excellent radio because it’s emotive, one-of-a-kind, highly sticky, and defines both the cast member central to it and the humanity of the program.

KSON He Owns an Oscar

February 28, 2016

kson_johntammy_500x350 Have you ever wondered what it’s like to own an Academy Award? Is it heavy? Does everyone want to hold and touch it? Are there rules and regulations from the Academy to ownership? The answer to all three is yes. John and Tammy, KSON, San Diego were curious about all these questions (curiosity is so critical to be a successful radio personality) and then they found out that Chris Turner, the longtime (and excellent) promotions director at the radio station, has an Oscar, and not for the reason you’d think. So they put him on to tell his story and get answers to all the questions they wondered about. Bringing people inside a topic, from any angle, is always good radio if it leads to a fascinating story with humor.

Radio NOW B-Lord’s Dad Gives Advice

February 21, 2016

Kyle & Rachel Let’s create some discomfort! Kyle and Rachel, Radio NOW, Indianapolis, invited B-Lord’s father in last Father’s Day. Bryan’s dad is a principal at a local elementary school. Under the thesis that principals know all, his father was tasked with giving listeners life advice. On paper, this is kind of monochromatic. But not in execution as you’ll hear, considering how the team created that discomfort. The team starts the break with a slew of profanity (knowing you don’t curse in front of a principal) followed by a listener call asking a risque question about a first date, knowing a fun and uncomfortable reaction would follow suit. The show took what could have been boring and put 220-volts of electricity in it in how they designed the break.

92.9 The Beat My Momma Likes Trump

February 14, 2016

mcclainchris_500x350 Politics is a dicey topic for any morning. Generally because the tendency is to take a stand, alienating a portion of your audience. If we remember that the goal is to always create fun from the chosen topic, it gets easier. Dawn McClain’s mom loves Donald Trump (a Hot List topic for weeks). The co-host of McClain and Chris, 92.9 The Beat, Springfield, MO is a self-described charter member of the liberal media. So there’s our conflict. Dawn’s mom wants her to vote for Trump. So…without doing politics, they get her on to let her make her pitch. Because the goal is to have fun (and Dawn’s mother is a character), we define her and fuel how fun the show is). Political humor is threading a needle on a morning show. The show does is effortlessly here, without putting off any segment of their fan base.

Kick-Ass Audio Breaks

MOJO in the Morning Interviews Hillary, Bill, and Trump at Once

106.5 The Arch A Baby is Born

KSON He Owns an Oscar

Radio NOW B-Lord’s Dad Gives Advice

92.9 The Beat My Momma Likes Trump

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