Kick-Ass Audio Breaks

With Mother’s Day just wrapping up, let’s celebrate dear old mom one more time!  Ryan and Shannon, KS95, Minneapolis, got into the topic of moms and the perception of their kids when the offspring aren’t happy.  How they mumble and are dismissive.  Most mothers simply wade through the emotional reactions of their children.  Not Shannon and hers.  Nor the listeners.  In this terrific phone topic, the team invites moms to call and imitate their kid when the kid is angry.  Relatability is the audience understanding you’re just like them and is a critical image to connecting with them.  This segment does exactly that.

There are multiple ways to do character development on a personality show.  The most commonly used method is where the talent tells a relatable story about themselves (with drama and twists and turns) so the audience can understand how real they are.  This usually leads to phone calls from listeners with their own entertaining stories around the same theme.  If the original story is engaging, this always works.  There are, though, other ways a talent can reach the same goal of defining themselves.  The Boston Marathon was last week.  Karson and Kennedy, MIX 104.1, Boston, played “Barrett or Barfly” where they asked a question about the famous race soliciting a funny answer from either a drunk person at a bar or Karson’s very cute son, Barrett.  In this game, they positioned Karson as the loving father he is, were very local, innovative, and entertaining in the process.