Radio Show Content | Audio Breaks

WODS Ben and Jerry

June 14, 2015

amp1033_tjshow_500x350 Our agenda is to always satisfy the reason listeners turn the morning show on each day – to entertain them. The audience comes to us as an escape from the realities of the world (there are rare exceptions to this rule) and want to have a good time. This is especially dicey when you interview a celebrity as they’re coming on to sell something. Jerry from Ben and Jerry’s wanted some airtime from The TJ Show, AMP 103.3, Boston, to promote an upcoming event in town. The cast instinctively knows they can’t sell Jerry’s event if they can’t first entertain the audience. Which is why the interview posted here was choreographed the way it was.

WUSN Justyna Switches Teams

June 7, 2015

wusn_lisaray_500x350 Bruce Jenner becoming Caitlyn Jenner has perplexed shows on how to create humor, given the sensitive nature of the topic. Enter Lisa and Ray, US 99.5, Chicago. One of their producers, Justyna, decided she wanted to “switch teams just like Bruce”! Predicated on the fact that she thought the Chicago Cubs players were cuter, Justyna decided to tell the audience she no longer was a White Sox fan and wanted to pledge a new allegiance to that city’s other baseball team. Here come the fun phones and great ideas on how she switches teams. It’s a great way to have fun with the Caitlyn Jenner story without every having to touch that sensitive rail of Jenner’s sex change.

WNOW Rachel is a Kentucky Fan

May 31, 2015

Kyle & Rachel The one elusive quality that drives near every element of success for an ensemble-driven personality show is chemistry. Little, if anything, can be faked when presenting real life to the audience, especially in a fun, playful way. With March Madness in their hometown, Kyle and Rachel, Radio NOW, Indianapolis, easily tapped into the vibe. Kentucky was in the Final Four and Rachel is a big fan. Which leads to this audio that communicates the team’s ability to reveal itself and how they play with each other through the break to create humor around the biggest topic in the market that week. Kyle and Bryan give Rachel the requisite grief, she responds in kind. This is the kind of vibe the audience wants to be around in the morning.

WGFB Thank You Toys R Us

May 24, 2015

b103_seanmichelle_500x350 There might not be anything more endearing to gain female listeners than putting kids on your show. Sean and Michelle, B103, Rockford, IL are both family people and believe that part of the audience knowing them is also them getting to know their kids, too. Sean’s son, Declan, is a very big part of the show. Declan got a coupon in the mail from Toys R Us. Here’s a break where Declan talks with his dad about wanting to write them a thank you note for doing this. Women melt, they connect with the show, you gain very positive family images from a break like this, and listeners come back again to be around that, resulting in more occasions.

KFGY She Went to the Indy 500

May 17, 2015

Rob & Joss You can tell people about something that happened or you can figure out how to bring them there through first-person storytelling. Rob and Joss, Froggy 92.9, Santa Rosa, CA work very hard to find people who have in-person experiences with the big stories they’re talking about. Here is a terrific example of them transporting their audience to last year’s Indy 500. The listener shared observations and commentary on things she saw, which heightened the entertainment value of the conversation. Using social media helps make doing this around any topic you’re talking about that much easier.

Kick-Ass Audio Breaks

WODS Ben and Jerry

WUSN Justyna Switches Teams

WNOW Rachel is a Kentucky Fan

WGFB Thank You Toys R Us

KFGY She Went to the Indy 500

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