Radio Show Content | Audio Breaks

My Ex in Five Words

April 12, 2015

power106_cruz_500x350 With Twitter forcing everyone to communicate in short soundbites, The Cruz Show, Power 106, Los Angeles, decided to do character development the same way. Relationships are the easiest and most relatable topic you can do on your program. There are many kinds of relationships (boyfriend/girlfriend, boss/employee, neighbors, you/your mom, etc.). Cruz had each member of the show choose an ex and they had to describe them in five words. This is smart because the listener gets to know the cast members in short, digestible bites. They then let listeners do the same and explored the more interesting stories as content to entertain the audience.

AMP 103.3 Producer Matt Talks to Drunk People

April 5, 2015

amp1033_tjshow_500x350 My friend Dom Theodore talks about finding the “freaks and weirdos” to entertain the audience. While I am not sure those who are inebriated fall under that category, his point is that the people who live on the fringe tend to be very engaging. Which is why The TJ Show, AMP 103.3, Boston, has Producer Matt talk to drunk people each week. This is a very targeted idea around those who party each weekend in town (lots of college students live in Boston) and is entertaining to all. Behold, drunk people. Thanks for making us laugh.

KYGO The Office Christian Grey

March 22, 2015

Ryno & Tracy Learning a lesson from Letterman, Fallon, and Kimmel, we know the value of marrying a pop culture topic with humor. This is one of the recipes that accentuate two very important images needed to win: being fun and being relevant. The best topics many days are those things going on in the world around all of us. Make it fun and the listeners will flock to it. Add in a dose of innovation and it makes the break truly cut through and be memorable. Several weeks ago when “50 Shades of Grey” was topic #1, Ryno and Tracy, KYGO, Denver decided to ask co-workers who the office Christian Grey was. They aired this audio one morning and had the guy chosen in the studio to hear it for the first time. They then had even more fun with him by having him read from the book. Three images earned here: relevance, innovation, and humor.

WUBE Terminator Barbie

March 15, 2015

b105_bigdave_500x350 Newscasts are really content breaks for the listeners. Unless you’re on a news-talk station, the audience can get the day’s news items from sources dedicated to delivering them as well as mobile devices and TV stations when they wake up in the morning. That’s not to say you shouldn’t do news. But understand that what makes this break stand out is the perspective and/or humor you offer the news stories the team converses about and comments on. Here’s a great example from The Big Dave Show, B105, Cincinnati where they were talking about a new Barbie that many people find creepy. The show does something with it at the end which creates a moment of emotion (laughter) which makes it sticky.

KHTH The Censored Song

March 8, 2015

For a break to stand out, it must not only have a relatability factor, it must also, on some level, be creative and innovative. Stacey K & Jonah, Hot 101.7, Santa Rosa, CA put together a feature called “The Censored Song”. They put a beep inside a song hook and it instantly made the lyric dirty, eliciting laughter from the audience. While Santa Rosa isn’t a PPM market, one item learned is that music-based features are loved by the audience. This is totally silly, fits both the station and morning show brand images, and is very memorable for those listening. It’s the kind of idea many fans will hear and talk about with their friends later in the day serving the dual role entertaining those tuning in while causing talk for the show.

Kick-Ass Audio Breaks

My Ex in Five Words

AMP 103.3 Producer Matt Talks to Drunk People

KYGO The Office Christian Grey

WUBE Terminator Barbie

KHTH The Censored Song

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