Kick-Ass Audio Breaks

No doubt Boston has been hit hard with winter weather.  If you lived there, you’d know most people are over it.  Frustrated with non-stop snow, cold temperatures, and rides to work that last twice as long because of the roads is a common vibe.  Tapping into the emotional vein of a market is critical to being local.  The TJ Show, AMP 103.3, Boston, does a weekly feature called “Therapy with Judah”.  Judah is TJ’s nephew and comes on weekly to share his wisdom.  In last week’s edition of the feature, Judah was charged with giving the market a pep talk about the snow and winter conditions.

When faced with telling a news story, all shows have options.  The first (and easiest) is to just recount the story as you’ve read it, sprinkle in some commentary, and then move along.  This is one-dimensional, somewhat boring to listen to, and (if I might be so bold) lazy.  Another option is to tell the story and then open the phones for some reason.  The third, and probably most powerful thing to do, is find someone in the story and get them to tell it, with you being inquisitive, asking all the right questions, and reacting naturally to what you hear from their first-person account.  Isis has been threatening airplanes.  John and Tammy, KSON, San Diego found someone on one of them and the gal’s recounting of her experience is absolutely emotional and riveting.  Grab your audience and don’t let go and they’ll come back.  Here are the interview segments proving that.