Radio Show Content | Audio Breaks

KSON Name that Halloween Candy

November 2, 2014

kson_johntammy_500x350 Doing fun things with the topics of the day creates a wonderful experience for listeners that compels them to laugh and return to the show. PPM is a measure of experiences and here’s one that sets the audience up for another occasion of listening. John and Tammy, KSON, San Diego, know putting cute kids on the show works in their efforts to attract adult women to their program. In “Name that Halloween Candy” they had a young girl read (struggle actually) the ingredients of a Halloween candy with a listener having to guess the candy. This works on multiple levels in their efforts to give the audience a good time and connect with their content.

WQYK The Mayor Does Thriller

October 26, 2014

wqyk_daveveronica_500x350 To thrive, personality shows must affirm images. The four critical images are those of humor, authenticity, innovation, and relevance. Here’s a terrific break from Dave and Veronica, WQYK, Tampa, which tackles all four, and very successfully. Dave showed up at a town hall meeting with the mayor of St. Petersburg. Going last, he asked the mayor, unexpectedly, to read the Vincent Price poem at the end of Michael Jackson’s “Thriller”. This took both the mayor and the room (who were complaining about red lights and poor roads) totally by surprise. The mayor, seeing the opportunity, did it, with all having had a good time. There was danger involved in how Dave set this up, as he thought he’d get kicked out of the room. But the exact opposite happened and the show got a great break, loaded with the four images noted above, producing an experience for those listening that was exceptional satisfying.

WNOW Bryan’s Butt

October 19, 2014

Kyle & Rachel Best breaks of the week go to Kyle and Rachel, Radio NOW, Indianapolis. This shows that from the smallest of comments, great ideas can emerge if you just listen for them. On a conference call last week, Bryan Lord (a cast member) said, in casual conversation, that one of the things he hates about hooking up for sex was what his butt looked like when he got out of bed, especially if the gal stared at him. He hates his ass. Seizing on that small comment, we came up with an idea for Bryan to take a selfie of his ass in the bathroom, which was texted to some female listeners in the moment, who came on to critique Bryan’s behind. We created intrigue, which then pushed listeners to the web to see what it looked like. That partial nudity was involved helped the bit. Here are the three breaks and how it evolved on-air. Quite entertaining for those just listening.

KYGO Ryno’s High School Reunion

October 12, 2014

Ryno & Tracy A major effort of morning radio is positioning each person on the show as though they’re just like those listening. Recently, Ryno, from Ryno and Tracy, KYGO, Denver, took a few days off to attend a high school reunion. He could’ve just talked about it on the air. Instead, Tracy surprised him by getting on some classmates Ryno hadn’t talked to in quite some time. What’s wonderful about this break is that he had no idea so his reaction was very spontaneous. This added to the entertainment quotient and energy of the break for the audience who were just eavesdropping and reminiscing about their school reunions.

KSON The Lost Wedding Ring

October 5, 2014

kson_johntammy_500x350 This week’s post is all about seizing the moment. Having heard that a lost wedding ring was found at a Jason Aldean concert, John and Tammy, KSON, San Diego went into action to find the person who belonged to the ring. The most universal content topic for your show is relationships. John shared the story of losing his to provide character development and a connection point. Then, using the show, they found the guy who lost the ring and brought all the elements together. This is terrific because it’s real life and unique radio you won’t find in a prep service. Here are two breaks – one where they talked to the person who found the ring and the other a conversation with the guy who actually lost it.

Kick-Ass Audio Breaks

KSON Name that Halloween Candy

WQYK The Mayor Does Thriller

WNOW Bryan’s Butt

KYGO Ryno’s High School Reunion

KSON The Lost Wedding Ring

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