Kick-Ass Audio Breaks

Tell me a story.  And one with conflict.  And throw in that it has to be relatable.  In other words, there must be a fair chance listeners could see themselves in it.  Sean and Michelle, B103, Rockford, IL lead the most normal of lives.  Sean’s wife, Amy, said they would not buy a new lawnmower after theirs broke.  Instead, Amy found an old push mower on the side of the road and did the lawn with it.  Here’s a fun story, with Amy telling most of it (with commentary by Sean) which is really reflective of real life and laughter.

We have a uber local show with Dave and Veronica, WQYK, Tampa.  Being local is not the only reason they win, though.  They beat the competition because they leverage that localness and are exceptionally entertaining around it.  We got Dave and Veronica to throw out a first pitch at a Tampa Bay Rays game.  Knowing that most of the audience won’t go to see them, it’s their job to bring enough audio back to air the next day so this group of people will feel like they’re there.  Here are two breaks that do this perfectly.  In one, they had a fan in the stands do play-by-play of their first pitches.  In the second audio segment, you hear natural audio as they’re introduced, along with the chemistry of this team, as Dave ribs Veronica about what she did and how her family reacted.  This chemistry, natural laughter, bold content choice, unique execution, and our being local all adds up to the show’s consistent wins in Nielsen.