For even more inspiration, check out these breaks from my clients—and get a taste for what I bring to the proverbial table with my talent coaching.
Want me to show your team how to strategically develop kick-ass content that turns listeners into raving fans?
WQYK Will You Go to the Prom With Me?
Prom season is upon us. Here’s a touching break with a listener calling Cledus, Dave, and Veronica on WQYK, Tampa to ask a girl at his school to this year’s prom. The twist? They put the guy asking on hold and, in a great moment of unpredictability, call the girl on the other line to get her answer!
KILT Corey’s Dog
Raw, brutal, emotional honesty. That’s what listeners are looking for. Here’s a recent break by Foley and Thunder, KILT, Houston that lives up to every expectation of exceptionally honest, real content. The break might be a tad long (it doesn’t feel it), but imagine how listeners are reacting as Corey tells her story.
Fresh’s Train Proposal
You want to endear yourself to women? Do a unique on-air marriage proposal. Jim and Kim on Fresh 102.7, New York City recently had listeners in to hear a private performance by Train. They had a question-and-answer session and knew their last question would come from a guy who proposed marriage to his girlfriend. Listen as the room melts with all female listeners falling in love with what just happened on their favorite morning show.
KSON Snooki, Cookie, or Wooki
Sometimes very unpredictable moments happen when you least expect them with listeners. John and Tammy at KSON, San Diego put together a fun game with Jersey Shore’s Snooki being pregnant and Girl Scout cookies going on sale. What happens close to the end was completely unexpected, but caused a moment that so took them off guard the show devolved into great laughter and created talk for the program.
WZLX You’d Be Surprised How Little People Know
You know, you’d be surprised how little people know. Which is why we created a feature with Karlson and McKenzie on WZLX, Boston, called (oddly enough) “You’d Be Surprised How Little People Know”. They grab questions culled from today’s news headlines and ask two people, each in separate professions, to see which person knows the least. Here’s the first one we did, a true home run in the fun department.