Radio Show Content | Audio Breaks

WQYK Pen of the Day

December 7, 2014

Dave and Veronica, WQYK, Tampa were born and raised in the community and, as a morning show, are uber local. This image has contributed to their incredible success in the county war in the market. Part of that win has been doing ideas which only people who live in town understand. Hence, Pen of the Day. An irregular feature where they ask businesses to mail them a company pen and, with a quirky production value which signals tongue-planted-firmly-in-cheek, they highlight a local business. You stand out by the inventive ideas you do to drive an image. These two examples do that.

KSON The Sales Department Doesn’t Care

November 30, 2014

kson_johntammy_500x350 Once around the holidays, it’s an unspoken truth that people at work show up just to show up. They just don’t care about work. John and Tammy, KSON, San Diego tested this theory last week, believing that many of the sales people at the station had really stopped working the previous week. In this fun break, they talked to sales folks to gauge their interest for work, disguised their voices, then brought their very fun sales manager in to hear the audio. Great, memorable radio is about connecting with the audience and entertaining them with something your competitors didn’t think to do. This audio is a terrific example of that.

KLUV Things Your Boss Shouldn’t Say

November 23, 2014

kluv_jodydean_500x350 Relationships are the most universal topic choice a show can make. Tell a story to the audience about relationships and they’ll tend to lean forward, especially if there is conflict and humor in the story. Jody, Rebekah, and David, KLUV, Dallas talked about things bosses should never say to their employees. This topic is even more universal because it’s about one of those people listeners love to hate, their employer. Here’s a simple, yet very fun and effective break, with listeners telling the absurd things their bosses said to them.

KHTH Stacey K is a Bad Person

November 16, 2014

Stacey K & Jonah A few weeks ago when the midterm elections were topic #1, Stacey K and Jonah, HOT 101.7, Santa Rosa, CA added their twist to the topic when each did a negative ad on the other. They figured out how to take the boring, polarizing topic of politics and the election and make it fun. In this break, we not only get a feel for Jonah’s sense of humor in his ad about Stacey, but he was smart and preserved the first airing of it as the first time Stacey would hear it, too, allowing for a natural reaction. This is terrific character development for both, as we learn about Stacey and get a vibe for their chemistry.

WZLX Interviewing the Next Governor

November 9, 2014

wzlx_karlsonmckenzie_500x350 There’s the adage that the only interviews which don’t work on the radio are the ones that suck. Last week were midterm elections and listeners had no desire to hear talking points about boring issues from candidates. Until you get to Karlson and McKenzie, WZLX, Boston, who interviewed a candidate for governor (who won). Listen to the questions they ask. They are neither political (where do you stand on…) nor standard (boxer or briefs…). They ask questions which let us get to know the candidate as a person yet are exceptionally off-kilter to elicit from the candidate both his humanity and laughter.

Kick-Ass Audio Breaks

WQYK Pen of the Day

KSON The Sales Department Doesn’t Care

KLUV Things Your Boss Shouldn’t Say

KHTH Stacey K is a Bad Person

WZLX Interviewing the Next Governor

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