Radio Show Content | Audio Breaks

WGFB Declan Turns Five

August 25, 2013

Sean & Michelle One way to bond with women is to talk about kids. An easy concept, right? Sean Henry, Lite Rock B103, Rockford, IL is the master. Sean’s son Declan just turned five. To celebrate, he played The Pyramid with his son. The category was things in fives. Way too cute. And women walk away loving Sean even more for being a great father.

WNOW Food Porn

August 18, 2013

Ty Bentli We needed a simple, quick benchmark for an early hour of Ty Loves New York, on 92.3 NOW, New York City. Enter “Food Porn” where Bryan the Phone Screener and a listener talk very suggestively about an item they recently ate, attempting to make the other person laugh. It sounds dirty, but it isn’t.

KFGY Luke Bryant’s Dad

August 11, 2013

Rob & Joss You must love a morning show that thinks outside the proverbial box. Approaching Father’s Day in June, Rob and Joss, Froggy 92.9, Santa Rosa, CA had a grand idea. Luke Bryant is one of country’s biggest artists right now. With the holiday upcoming that week, they found his father who offered up a unique take on the star. This is radio genius because no one else in the market thought to do it.

WBMX What They Did For Their Weekends

July 28, 2013

Karson & Kennedy Karson and Kennedy, MIX 104.1, Boston, did something different after their long July Fourth holiday. They each kept an audio diary of things they did throughout the weekend. The goal was to air a mish-mash of audio, all of it reflective of what listeners were doing, too. Here’s their compilation break, aired on their first show back, which is also character building.

KSON Tammy Has a Secret

July 21, 2013

John & Tammy A tactical move that works to move listeners from one quarter hour to the next (or compels them to wonder what they missed if they had to leave the show) is to craft a narrative arc that entertains and intrigues, pushing people to the next break. In this arc, as done by John and Tammy, KSON, San Diego, Tammy had a surprise the rest of the show did not know. In the three breaks below, you’ll hear how it was designed. In break one, Tammy offered up three potential secrets, asking the show and listeners to guess, based on knowing her. In break two, she reveals the actual secret (and yes, it is character building). In the final break, you get audience reaction to the reveal. This was perfectly executed to hook listeners.

Kick-Ass Audio Breaks

WGFB Declan Turns Five

WNOW Food Porn

KFGY Luke Bryant’s Dad

WBMX What They Did For Their Weekends

KSON Tammy Has a Secret

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